There is one basic rule of marketing. Be all about the connections you build with people.
That’s what it’s all about anyways, right? The people!
Partnerships can mean many different things to different people. For some it means brand ambassadors, referral business, products or services to use or ongoing publishing relationships. For others it could mean you meet a dope soul and feel deeply connected to them. You could just want to party with them!
Either road you choose in the partnership path, you should know some basic guidelines on how to build up a good relationship through best marketing practices.
Share their content FIRST
When you’re building a relationship with someone, do you start talking about yourself first or do you ask questions about them? If you’re a person genuinely interested in someone else, the rule of thumb is to show interest.
What’s the best way to show interest in someone else when you don’t really know them yet? Share what they do with the world!
When I respect someone and want to work with them, I’m happy to share their content! I have so many amazing partners that I am honored to work with and share their love just like they share mine.
Just check out the CBCInked Instagram or Twitter to see how much I love sharing other people’s content. I would love to share yours too!
If you’re building a partnership, it needs to start with trust and respect.
ask permission to connect
Chivalry is not dead, my friends!
You are a lot more likely to go places with people when you ask permission. There is an art to creating personal relationships and it all starts with courtesy and kindness. #partnershipbuilding #CBCInked
When you’re sharing their content and lifting them up, that’s a great introduction to an actual connection. When you’re attempting to connect, you can ask them if it’s okay to share or cite their content or even if they would like to be connected with you on social media.
For example, LinkedIn offers a great feature when connecting with someone that allows you to “send a personalized note”. Take advantage of this and make it as personal as possible, people!
compliment them publicly
Who doesn’t love a compliment? I know I do!
When kicking up a partnership, throw compliments out like it’s your job. I would pick a short list of people you want to partner with and follow them across their social networks.
Practice the art of observing at first, don’t jump the gun and compliment on the first picture you see. We aren’t Joe from Netflix’ YOU, come on now.
Patience, my friend.
Learn their story by seeing their brand voice and tone online. Understand their passion so when the partnership does form, it’s genuine and beneficial for both sides.
I love complimenting other people because it makes me feel good. Doesn’t it?
Actually Meet them
Okay, it’s time to be bold! Does this mean you have to put on pants and go out into the real world? Maybe, maybe not!
So often we make these isolated social connections, get excited about what they do and then it falls by the wayside because the online world is so saturated with the next best thing. My advice is this. After you’ve made a special and personal connection with a potential partner, offer a meet up! This can mean you schedule a virtual coffee date, a video call or even a phone call to make 100% sure you vibe well with them.
I have a few ways I do this and tools I use to make it happen. Here are my go-to’s in the virtual meet up space:
There is nothing worse than following a brand that you thought you loved, only to find out that the person behind the curtain is not who you thought they were.
It may be worth a conversation to find out what kind of people you want to partner up with.
Be transparent with them
This pretty much goes along with everything you should do in business. Be transparent with everyone! But especially with your potential partners.
What does this mean and how transparent should you get here?
The answer varies based on the type of person you are. Some partners like to know your ROI, your goals, your vision, your passion, your struggles…the list could get tedious.
I would advise that you should be as transparent with them as you want them to be with you. If there are struggles and strife right off the bat of a potential partnership, that may be a red flag that they aren’t the one for you. (Same goes for regular relationships, am I right?)
Be open, honest and trusting and good will follow when it comes to #partnerships.
As we all know, content is the way to build just about anything. Partnerships are no different!
If you are a skilled blogger (like me, wink wink) you want to offer a free guest post to be hosted on their website. This should be a reciprocal offer as they get benefit from providing one on your website as well. Just not on the same topic with the same keywords, lol.
Offering a guest post is a great way to provide value to their website while allowing mutually beneficial links to other respected brands along with your own. A basic rule of thumb for guest posting is that you should only include one backlink to your domain. It also should be quality content and bring value to their audience, that’s a given.
Another cool addition to the partner’s page is to write a blog post highlighting your origin story of meeting each other. People love an origin story!
Once you have established a quality partnership you want to maintain it, right?
Ever have a friend that you met and thought that you really connected…only to find out that they were horrible at communicating and you lost touch so fast you couldn’t remember the connection in the first place? Yeah, don’t be that friend.
Communication doesn’t have to be annoying! If you wanted to set up a guideline of comms before you kick off a partnership, that is very smart. You can let them know you prefer email, Slack groups, LinkedIn messaging or maybe created a Shared Google Drive folder for a file dump.
Communication should be FUN with your new partner. Like getting together over a cup of joe (or a margarita) and kickin’ it with your pals.
Get legal with it
If you’re in the business of making money (who isn’t) you should probably think about some legal stuff when you’re partnering up.
If you’re a high volume, big enterprise company you probably have a department that handles all these types of documents. But if you’re starting out like most of us out here, you may want to come up with a short, sweet contract between the two parties that states the expectations, protocol and policies of the partnership.
There are a ton of resources for this! You don’t even have to create one from scratch. AND you don’t have to kill trees to have people sign it because it’s 2020 and we have eSign now.
Here are a few resources for getting legal with partnerships:
There’s nothing better than getting something in the mail other than bills. So if you have something fun that you can send that’s free, go for it! If you don’t have swag, maybe it’s time you think up some fun freebies to send out for just this reason alone.
Whether you’re new to WordPress or a long-time pal, you have to admit that the community is one of a kind.
The people of WordPress are just plain genuine. They are all united under the same principle of passion for WordPress and it shines through whenever you meet them.
Have you been to a WordPress event and walked away thinking, wow that was actually fun?
I was invited to a WordCamp a few years ago and thought (don’t judge me) that it would be just another boring conference. It most certainly was not boring. It was the opposite in fact!
Let’s dive into the wonderful, wild world of WordPress and how to build a community through partnerships successfully.
This is what we will cover, WordPress peeps:
WordPress local events
There are forums on the internet that WordPress peeps hang out on and you should too! These are great places for networking online and building your brand with a personal touch.
You can join 6,000+ friends on the social network WPFriends. This is a social network specifically designed to connect those that love WordPress. It offers a free login along with groups, forums, classifieds and a WordPress shop that may help your brand grow.
WordPress local events
One of the most intimate events in the WordPress community are it’s local Meetups. These meetups are created by local WordPress fans or community leaders and can range from being 3 members to 300.
Each city or county most likely has a Meetup dedicated to WordPress. Doing a simple search in your area should bring up the surrounding cities and locations available to meet up with WordPress fans.
These Meetups range from development training to building your WordPress website as a business. The opportunity you have here is to learn how to be better at WordPress but also to meet and connect with fellow fans as well.
Your goal at Meetups should be to find like-minded people who could possibly benefit you in your business.
You can learn a lot from students and leaders in the #WordPress space, simply by being a part of the conversation. #WordPressMeetups
If you can partner with a few people to become referrals, affiliates or promote products on your WordPress site, that’s great!
These are the jackpot of WordPress networking!
If you are truly looking to expand your network, build relationships and form partnerships you need to attend a WordCamp (or 10). These are amazing conferences that are put together by sponsors, volunteers and community organizers to bring the people of WordPress together.
Check out WordCamp Central to find out where and when the next one is being held!
When I first attended a WordCamp I was so excited to see all the people behind the brands that I learned to love. There was food, coffee and tons of smiling faces everywhere and I immediately felt comfortable being myself.
There are WordCamps that will have thousands of people (like WCUS) and there are some that will have a few hundred. Both have equal value! You may get a chance to meet some “famous” WordPress people like Matt Mullenweg as well!
These WordCamps are affordable as well! Tickets usually start around $35 and often include snacks or lunch. They range from 2-3 days and are flexible with all different types of talks (called tracks). If you are a beginner, this is a great conference to attend!
The last day is usually a “Contributor Day” where students and leaders of WordPress lend their skills to help others. This is a great day to really connect with the community.
Your goal at WordCamps should be to look for great partners, potential companies to use and refer and talk about your brand. My advice is to go about it in a very non-salesy type of way. Don’t be the person handing out business cards and only talking about yourself! Be engaged in the other party!
If you are bold and experienced in WordPress, I highly recommend sponsoring, setting up a booth or applying to be a speaker. You will get a lot of value out of any one of those because that is increased exposure to the WordPress community.
PRO TIP: Save all your WordPress swag, buttons and stickers each time you visit a WordCamp so your lanyard grows and grows! Make the memories and keep them along with all the free t-shirts you will receive.
Build your network organically! Be yourself, be natural and be personable when you attend any WordPress community event. People will remember how you made them feel the next time you see them! Give hugs, give smiles and give good vibes only.
I’m not always positive, let’s get that out of the way right now.
I’m also not always doing things that benefit my growth! However, I am always trying to learn, grow and be a better person. It takes a lot of effort, let me tell ya.
As the year closes and a new chapter, even a new decade begin, it’s time to work harder at being positive and growing in a good direction.
Here are ten tips for positive growth in 2020.
1 Be honest with yourself
This is not always easy. We lie to ourselves all the time, don’t we? It may just be me.
If you are currently lying to yourself about your health, your relationship, your career or your life choices, you might want to stop all that noise. Lying to yourself does nothing but keep you in the same place, doing the same thing and being pissed about it.
So what are you lying to yourself about and how can you stop it?
2 Don’t waste time on toxicity
This is a loaded tip because this involves being around toxic people, eating toxic foods and being toxic in your behavior. I know, it’s a lot.
As you listen to yourself talk, are you being toxic to yourself or about others? Are you bringing toxicity into your home with a negative attitude or poor self talk? You might be and it has become a habit.
Kicking toxicity to the curb might be tough for you. It could mean you have to let toxic people go or that you may have to kick a dirty habit. But it has to be done.
Living a toxic life is not happening in 2020.
3 Stop being something you’re not
I recently talked about being fake across your social media channels and I meant it. However, this also pertains to IRL (in real life). If you are going around being something that you are not, that could be crushing the real spirit of you – deep inside.
What the heck do you mean, Caylin? I mean that sometimes when we are around other people, we bury our true selves deep down and fake it for them. We put on a show because we know it’s what best for the other person. Nope. Not doing that anymore. We are going to do what’s best for US now.
This year, do what’s best for you and your true light will shine through. Promise.
4 use food as your medicine
How are we doing on our diet, everyone? Still making all those healthy decisions and being a perfect fit person? Psh, no one is perfect.
Again here, it’s the effort you put into that will your body will thank you for. If you can feed your body good foods, it will be your medicine to keep you alive. Literally.
Be a label reader! Read the damn label and if you can’t pronounce more than three words in it, don’t buy it!
Less foods out of a box, more foods out of the ground.
5 Cherish your loves
This one should be on your list every year.
We all need to be a little more patient, a little more kind and little more compassionate to those around us, not just our loved ones. We need to be better parents, better coworkers and better spouses. We need to be better to ourselves.
Cherish the time you have with the people you love but also the time spent with yourself. It’s important to be in the moment because they go by quick.
It’s already been a whole decade! How have you cherished your loved ones this year?
6 Understand your weaknesses to improve them
What is your weakness? I have a few…
Mine are moving too fast, drinking too much and getting impatient with my husband. Also, I am not good with down time at all. How am I working on these things? It’s a work in progress.
The most important thing you need to take from this tip is that you need to understand your weakness. Understanding something allows for you to help, change or omit it. Just take some time to understand what’s wrong with you. It’s okay to say there is something actually wrong with you. You are not perfect. Sorry.
Understand, accept, change. Simple
7 Make time for the small things
Time is not going to stop for you or for me. We need to learn to adapt to the clock.
If you can simply take some time to do things for yourself, your loved ones and even your dog, life can be a bit easier.
What things would you do if you had more time? What little things would you incorporate into your schedule if you could just “make time” for them?
I would read more (even though I do every day), draw more, walk my dog more, sip coffee slowly more, visit my friends more, travel more, chat with my Mom more, craft more…the list is endless.
In the new year, make some time to do these things! It will be worth it.
8 Don’t be your diagnosis
We are all getting older, every damn day. We all feel it.
If we have health issues arise during the new year, we will deal with it. If we have bad news for loved ones in the health area, we will deal with it. If we have to change behaviors because of health conditions, we will. If we have to help others through unhealthy times, we will.
You are not your diagnosis. Be brave and tackle what happens to you head on.
9 Save your damn money
Maybe just take a year where you aren’t buying pointless stuff on Amazon? Maybe let the bank account grow instead of sit there…
If you can start to think about the next decade, because it will be here before you know it, you should probably put the credit cards away. It’s time to just stop wasting your money and be happy doing nothing. Well you can do a lot of things that don’t require money, but don’t overspend.
This year, be frugal. Be smart and be savvy.
10 Never stop being silly
I love this one! I just had a good friend tell me that she was so excited I was coming over because she knew we got to be “silly” all day. That makes me so happy!
Being silly is not overrated. Laughter can literally cure diseases. Maybe not but it sure feels like it could!
Laugh, laugh, laugh! Be sure to find the funny in the things that may not jump out as funny and never lose humor in your life, relationships and with yourself. It’s really okay to make fun of yourself once in a while, it keeps you humble.
Enjoy the decade! I will be right beside you with my stories, adventures and art.
All we need is more likes, right? Strange times we live in.
Social media has basically taken place of the trips to the mall with friends, the sleepovers talking gossip and the adventures of youth all over the world. We can’t stop it, we can’t hide from it and we certainly want to be a part of it.
Besides the fact that social media has us all addicted, what benefit does it bring to building a business? A ton.
Are we capitalizing on the addiction of social media? Probably? Do we care? Probably not.
Social media makes up 62% of new leads for businesses. That’s a pretty high percentage! Peep these stats from Pew Research Center and let me know if you think social media has gotten out of control:
Facebook has 2.4 billion monthly users.
YouTube has more than 1.9 billion logged-in visits every month.
Instagram has over 1 billion monthly active users.
Twitter has more than 330 million monthly active users.
LinkedIn has over 560 million registered users.
Pinterest has 291 million monthly active users.
Sorry Google +, you died. What happened to MySpace? Ha!
With these staggering numbers, what does that mean for the safety of our children, the future of business and the fake lives we are trying to lead? It means so much.
I’m going to dive into the scary world of selling on social media. There are a few ways you can score major wins and a lot of ways you can have epic fails.
Sabotaging your Social Profile
The start of all social media selling begins with setting up your profile.
Your profile is like the cover of the book of your life, no pressure. There are a few criteria that should be met when you set it up, the rest is pure creativity. Don’t blow it.
Here is how NOT to sabotage your social profile:
Add your official name and don’t change it often – people need to remember you.
Upload a profile picture that you are proud of or a business logo. Don’t post something that isn’t quality. It’s a small photo – be big!
Include a tagline or one-line sentence you are offering/service listing and check your spelling and grammar! There is nothing worse than a typo on a public profile.
Add some personality! Emojis are fun but don’t use too many.
Definitely include a link to your website. I like to clean up the URL taking out the https, it looks more crispy.
Don’t be afraid to get creative with your profile bio!
A few more tips are…Don’t bore your audience with mundane information, you want to tease them a bit to get them interested. You want to lead them to want to learn more. Don’t give them too much information up front, it takes the excitement out of it.
Decide Your End Game
Where is this whole social media selling thing taking you? Did you think about the next steps before you make it big time?
Your website is your lead conversion magnet when it comes to selling on social media. If it’s not ready for the leads to come in, it’s considered a lost lead!
Your landing pages should have plenty of calls to action! Just like social media, you should have “share buttons” all over your website to link the two.
Any content created needs to have that call to action too! This is your portal to the social media world. What good is an article if it isn’t easy for your audience to share?
I also highly recommend that you follow Google’s guidelines on how to set up your website for on-page SEO. If done properly, you will be able to track your referrals from each social media account to see which one is performing the best.
What’s your end game? Hopefully, it’s not the same as Iron Man. JK, I love you, Tony.
Drop the Fake Fuss
What percentage of our lives is actually real on social media? I would guess it’s less than 50%.
Why do we post fake pictures that make us fake happy?
Notice how I said we. I have been at fault for posting pictures to see how many likes I can get, in the past. It’s natural to do so. Just please don’t be a fake social media person. You don’t always need a filter. You don’t always need to be perfectly placed. Be real. Try out a post without makeup or a pose. Just try it.
It is extremely imperative that your true passion shines through in your social media.
This is going to be hard because social media standards are high! I joke that I am not a Tumblr girl who has their hair perfectly tousled, with all the right angles. I choose posts about me that are real, raw and full of my CBCInked passion.
Your passion should shine through in every post. I try to be as creative as possible with every post. If I don’t feel it, I don’t post it.
PRO TIP: Candid is better than posed. Catch a moment without saying “hey look at the camera”, just take the picture when no one is watching. Capture the candids.
Robotic Repetition Never Works
Do you know the movie “Groundhog Day”? That is something you do not want to recreate on social media. I do love Bill Murray though.
I had someone follow me the other day that had 1756 photos and every single one of them was a selfie. Oh no. That just will not do.
Being spontaneous and keeping your posts different is the key to a successful social media experience. What keeps your social media audience interested, engaged and coming back for more? Not 1756 selfies that’s for sure!
Here are a few ways you can mix it up on social media:
By providing your audience with a creative calendar, you are inviting them to come back for a surprise every day. You are encouraging a friendship with a total stranger! Be safe about it of course, but also be different.
Please don’t just post selfies. Please.
Internet Best Friends vs Trolls
The internet is a big place. It’s a great place but it’s also a scary place. It’s like you are a Jedi when you gain the ability to peruse the world wide web. You can choose to use the internet force for good or evil.
Ask yourself this question. Are you an internet troll or an internet best friend?
There is a person behind every social media post, did you know that? Of course, you did! Except for the fact that it’s easy to forget that when we are posting behind the safety of our keyboards.
We put our hearts and souls into these posts (at least I do) and there is a sense of transparent vulnerability in that.
If you are the person that trolls the internet to start fights, create drama or spoil someone else’s fun – shame on you!
If you are an internet best friend and you are out there lifting up strangers like you have known them your whole life, props to you. You are the ones that are using the internet force for good.
You are an internet Jedi. (Insert Baby Yoda quip here.)
Are You Over Posting?
Here is the biggest question of them all. When and how often do I post on social media? I know some people that post 10 times a day! Too much? Maybe.
Here is when I post on social media (I am not an expert but it seems to be working for me):
1 post a day on Instagram (including a few stories and regrams)
2-3 posts a week on Facebook (including lots of likes and comments)
3-4 posts a day on Twitter (including a retweet)
1-2 posts a week on LinkedIn (including 1-2 likes and comments)
When do you post? Oh boy, I definitely don’t follow any proper protocol at all. I post when the mood strikes me or when I remember to. However, if you’re a business, it matters.
Instagram – between 8:00 – 9:00 AM or 2:00 – 3:00 AM
LinkedIn – between 10:00 – 11:00 AM
The most important factor you need to know is that consistency is key.
Once you get into the flow of posting, you may need automation tools in order to stay ahead of the game. I love Buffer for automated social media posts. They really nailed it and continue to get better with their software.
Don’t over-post and don’t under post! Find your social media sweet spot.
Harness the #Hashtag
Ahh, yes, the great and powerful hashtag.
Do you believe in the power that is the “hashtag”? You definitely should! It has the ability to get your social post in front of more people daily.
Have you seen now on LinkedIn that they are “suggesting” you use of hashtags? Thanks LinkedIn people, we got this.
Hashtags have become more and more prevalent as the years go on. The problem is that most businesses are using them incorrectly. This, like the timing and frequency of social posting, is unique to each platform. This may require additional research as each hashtag pertains to each unique business.
If you are going to learn how to harness the power of the hashtag, you need to know the proper usage per social media network:
Facebook – 1 or 2, relevant to the post. 1 for the topic and 1 for your services offered.
Twitter – 1 or 2, relevant to the post. One for the topic and one for your services offered
Instagram – 7 is the magic number, relevant to the post. 3 for the topic and 4 for your services offered.
LinkedIn – 1 and only directly relevant to your services offered
There are several different companies that teach you the power of hashtags. You can evaluate, analyze and learn unique hashtags. Here is an in-depth article by Hootsuite on how to use hashtags.
Harness that hashtag! Don’t overuse it though. There is nothing worse than seeing a post overrun by hashtags – you lose the power of the post!
Comments are available on every single social media network. After all, the point of it is to be social, so that makes sense.
However, there are a few unspoken rules when it comes to commenting on other people’s posts.
Here are a few proper examples on commenting etiquette:
“Love this! ? I love following along on your adventures. Thanks for being amazing! Keep going.”
“This is truly awesome, friend! I am so inspired by your posts. Thanks for always providing great info. Can’t wait till the next one! ?”
“Another stellar post! I would love to connect with you on some fun collabs, love! ? I would be so happy to support your journey. Reach out to me if ever you want to create something together. #supportlocal”
Here are few ways you can fail miserably on commenting etiquette:
“Looks like you may be lonely! Need to meet people? Try out my dating app!”
“Interested in making more money online? DM me for details and you could be making hundreds of dollars a day!”
“OMG, you guys, this is CrAzY! Mashable is giving away a FREE iPad Air to the person who gets the most likes!”
Please tell me you see the difference there.
The first set of comments is being real, being human and being compassionate. The second set of comments is being fake, unreal and sales-driven yuck.
Social Media Success Wrap Up
Social media is a powerful tool if you can learn how to use it correctly. Harness the power of social through knowledge, etiquette, and compassion.
Choose a good and righteous path to social media success!
Here is the social media success wrap up:
Don’t sabotage your social profile
Be sure to decide your end game
Drop the fake fuss and be real
Robotic repetition never works, keep them on their toes
Choose to be an internet best friend or a troll
Don’t over or under post, find your sweet spot
Harness the #hashtag
Learn the commenting etiquette
I truly hope this education on social media will help you grow online. I do feel there should be a social media etiquette class so that there is less bad and more good out there.
Here are my social media channels – follow me and we can be internet best friends!
We can all stop hiding behind the scary marijuana industry, right? Good.
There is a lot of controversy out there about the medical marijuana industry and for good reason. There are good and bad people out there running it!
If you’ve been following along in the CBCInked chronicles (AKA my life story that I write about out here in my blog), you may know by now that I have a few things going on in my life both mentally and physically that require a little help from Mother Earth.
This article is going to dive into the wild ride of learning about the power of CBD, the debunked myths about it and the ugly truth behind it. CBD oil heals and I can prove it with my story.
Look, we’ve all heard about the benefits of CBD oil.
There are literally kids that have halted seizures with the use of CBD oil, for goodness sakes! C’mon!
The basics are that it is extracted from the marijuana plant, which I know can be taboo for some people to handle. Let’s review the basics of CBD oil.
What is CBD oil?
According to Project CBD, “Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. A safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.”
Harness the power of the flower!
You might be asking yourself, is CBD marijuana then? Essentially it is, but it is stripped of all the things that make weed…weed. It’s as if all the good parts are extracted and it creates a major healing effect.
Still scared to try it for yourself? Don’t be.
#CBD is like taking a vitamin. The worlds most healing, best vitamin there ever was. – @cbcinked
There are a few different ways you can consume CBD oil.
I typically use the oil drops because it is the safest. There are also vape pens out there, however, you run the risk of lung trauma there. Best to stick to what’s safe.
CBD oil directly affects the systems in your body that control our mood, energy levels, intestines, immunity, blood pressure, bone density, metabolism, pain levels, stress, and more. Yeah, just ALL of those.
The scary question is this. When your system isn’t functioning properly, what happens? Disease happens.
CBD and THC have been proven to slow or in some cases stop disease while it progresses. That is truly amazing.
CBD oil benefits
CBD oil has a ton of benefits to your health, both physically and mentally.
The first time I tried it, I was skeptical. I waited to “feel something” like a total idiot. I felt nothing until about an hour or two later I realized that I wasn’t worrying quite so much. I also wasn’t irritated by what was bothering me earlier. I also wasn’t in quite as much achy pain… It was such a tiny change that I didn’t notice it at first.
I noticed that night I slept 10% better. I will take that 10%, if you know what I mean! I noticed that I felt calm when I was resting instead of lying there thinking about every silly little thing.
Here are the benefits I have personally experienced by using CBD oil:
Stress – CBD oil helps in small, small ways. It’s not a big change that will become the ultimate stress reliever. It’s more of a subtle change in your thought processes, reactions, emotions and rage. It helps to slow down the entire stress process and help your brain to chill out a tiny bit.
Sleep – I take 10-15 drops at night right before I go to sleep. I put them under my tongue for absorption and try to let them stay there without swallowing. I noticed that it doesn’t make me sleepy at all, it’s a mental relief thing. It allows the brain to calm down a bit more than usual so I can focus on sleeping, rather than worrying.
Inflammation – I saw the positive affects of this within the first week of starting to use CBD oil. I noticed my joints were not quite so stiff, that I could sit or lay in positions longer without that ache. I noticed that my usual aches and pains were lessened by about 10%. Again, it’s a small change but noticeable.
Chronic pain – This was the biggest thing I noticed as I was currently living in daily pain. Gradually, I noticed that I didn’t need to go to my chiropractor as often, that I didn’t need to take the ibuprofen as often and that I wasn’t complaining as much. My thought process on this is that your mind and body are connected. So if CBD oil is helping your mind to calm down, your body won’t live in a state of crisis. Makes sense!
Digestion – Along with everyone else at one point in their lives, I experienced stomach yuck. I knew that my diet was the biggest change I could make when it came to digestion and that is exactly what I did. I do follow a very healthy diet so I was confused why sometimes I would eat and have aches or indigestion. It’s because you can be TOO healthy! When you eat less than quality food, your body doesn’t know what to do with it. When I incorporated CBD drops to my daily schedule, it felt that there was a balance in my digestive track that allowed all the moving parts to function correctly. I notice when I don’t take it, let’s just say that!
I know what you must be thinking. Those are all things that could benefit ME! Yes, they can.
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Be careful which CBD oil you choose, all!
Don’t just choose the cheapest option, most of the time it is a mixture of mish-mash nonsense and it could be harmful for your body. Do your homework!
THE CBD OIL UGLY TRUTH
The ugly truth behind CBD is simple.
The truth is you need to let go of the fact that you can’t do this on your own.
You may need to get over the fact that you “need” something to be better.
You may need to come to grips with the fact that you can’t handle things on your own.
You also may need to understand that getting outside help is the only route left.
You also may need to realize that dependency on chemicals like anti-depressants may be harming you.
You may need to trust in something other than yourself to find help.
IT IS OKAY TO RELY ON NATURAL RESOURCES TO HELP YOU.
You thought the ugly truth was going to be these horrible side effects, didn’t you?
Well, I can honestly say I have not had many negative side effects at all, however, I have not misused or abused it. Stay true to the amount of drops you use and you will see relatively positive results.
My goal is to help those that are questioning CBD oil.
I hope this article has come to you at the right time in your life. I also hope that my personal explanation and life experience with it has brought a different light to it than reading through a promotional article.
Let me know your thoughts on CBD oil! What brands do you use?
CBD oil may not be for everyone, however, if you are open to it helping you – it just might.
Anxiety is real guys. No matter what David Rose from Schitt’s Creek says.
Anxiety is like an abusive family member coming to visit, staying way too long and never, ever leaving. The dread is real.
Understanding that you have anxiety is the beginning of a very long battle.
For me it happened with the death of a friend. I didn’t understand what was happening to my body or why I felt so scared all the time. I didn’t understand why I couldn’t eat, sleep or laugh like I used to.
Don’t worry, this has a happy ending. I promise.
Here is how anxiety reared it’s ugly head in my life, how I learned to accept and how I learned to tackle it head on.
When I was 21 years old, I had a party in my college apartment along with a few of my girlfriends. Typical, right?
A lot of people were invited that I knew and some that I didn’t know. I remember getting a phone call from a certain friend that was wondering if he should come. Of course, my birthday mode fully activated, I said yes. I had no idea what would transpire that evening.
For most of the night, it was a normal party. Music, drinks, laughter. People were coming in and out.
I remember hearing a commotion in the living room and my boyfriend at the time saying to go in the bedroom and close the door. I didn’t understand (and to be honest was a bit tipsy) but I did it anyway.
The next thing I heard were screams. Something hit the floor hard and there was a tussle as I heard glass breaking. Something slammed hard against the door and then I heard more screams. I heard pounding footsteps of people running away.
Most of it was a blur but the next thing I knew there was blood on the floor, the police sirens were ringing in the background and the party had dispersed except for a few people. There was a person laying very still on the living room floor.
It was the friend that had called and asked me if he should come.
After a very long night at the police station and being more sick to my stomach than I had ever been in my life, I crashed hard at my boyfriends house with puffy eyes and a terrifying feeling.
The next morning we heard that our friend had been stabbed to death over a racial issue. A simple miscommunication and a life was taken.
The year that followed was one of total confusion.
I didn’t realize how powerful the mind could be until I was unable to stand up.
Understanding the combination of post traumatic stress and anxiety was all new to me. The first physical signs were a stomach ache for me. I couldn’t eat anything that I normally eat without getting an upset stomach.
The second thing I noticed was I was scared of everything. I was scared of normal things like going to work, getting groceries, driving in my car and even hanging out with friends.
All I wanted was to go home and talk to my Mom because she was comfortable to me.
I did just that. I drove straight to my moms house and hysterically talked my way through the wide array of emotions that were flying out of me. She immediately called the doctor and I heard her say, “I think my daughter is having a panic attack.” And then it hit me. This was full blown anxiety in it’s ugliest state.
The doctor put me on Paxil and Xanax. The pills made me feel like absolute garbage, if I am being honest. I lost my drive, my spirit, my determination and I felt like a zombie. I felt lethargic and disgusting.
I got off of those within three months and will never be put on anti-depressants again. I do NOT recommend taking this route if you are looking for an answer. Putting a bunch of chemicals in your body to numb the fear just doesn’t work.
Check out the natural side of relief first.
From there on out it was losing weight, losing friends and losing time. Over the course of the next few years I would learn more about myself and the power of anxiety than I ever knew possible.
Let’s clear something up here. There is no such thing as overcoming anxiety. You will never fully overcome it because it is organic just like you.
Your emotions will come and go, just like anxiety. It is up to you to learn about yourself first, and overcome the fear of anxiety.
The fear of anxiety is actually more powerful than the panic attacks themselves. Not knowing something is worse, for me, than anything. Every ache I had, every worry I felt, I thought I was going to die. I couldn’t enjoy things like I used to because I was scared I would be thrown into another panic attack.
Overcoming the fear involves many different things. Reading books, articles and medical news on what we have learned thus for about anxiety helps but can also be terrifying. Learn about what happens physically to the body so you can help prevent it from happening, for sure.
Once you feel comfortable that you’ve learned some cold hard facts about anxiety, it’s time to power up. You need to arm your body with wellness. We all know the power of the mind, and the body will follow.
I found that eating a high protein, high vegetable diet made me feel unstoppable. I went fully organic, non-GMO and all natural. I took all the vitamins, drank all the water and even switched out my lotions and shampoo. Anything that touched my body was all natural. If you would like to see a list of foods and accessories I use, please send me a message!
I also began to move. I walked my dog (my lovely, amazing rescue pup Sophie Love White) everyday for at least a half hour. I got sunshine on my face when I could. I moved slowly on the elliptical when I found the energy. I filled my life with positive vibes through my food, my movement and my family.
I also used art therapy as a way to escape. Creating art was something that brought me peace. There was never any fear when I was drawing, painting or crafting. In fact, most of my art is about my own journey through emotions, anxiety and chronic pain. It sounds depressing but it is totally a redemption story!
Yes, family. The glue that holds all of me together. Never underestimate the power of the love you get.
Now this… this is something you can absolutely do. Conquering anxiety is 90% mental and 10% superhero power.
You are a superhero and you just don’t know it yet. The power of belief is key here. You need to believe you can do it every single time you look in the mirror in order for this to work.
If you have followed my journey and repeated these actions, by now you are powerful in your daily wellness. You are feeling healthy and strong. Now it’s time to maximize your brain power.
Mental strength is equally important as physical strength. It is also ten times harder to conquer and will always be a work in progress.
Here are the ways I work on my mental strength to conquer anxiety:
listening to my inner voice and stepping away when needed
zoning out to music
surrounding yourself with good people
watching funny movies and shows
balancing my sleep
balancing my alcohol intake
following my cycle and treating my body as needed
taking hot baths (baths make everything better!)
chatting with friends (thank you Sarah, you are the best)
connecting with a therapist
writing about my emotions
loving my dog (get one if you don’t have one, it was the healthiest choice I ever made)
hugging my husband (Bear, thanks for all the hugs)
I am not an expert. I am not a doctor and I am not perfect.
My advice and my tools, tricks and tips are of my own experience. I found what works for me and I’m sticking to it.
I will never rely on chemicals to change my brain waves when I have the superpower to do it myself. I will never rely on someone else to make me happy when I most definitely can do it myself. I will never doubt my ability to overcome something that is in my power to do so. I will never fear anxiety again.
If you have #anxiety or if you may or don’t even know it yet, own it. Understand it. Overcome it. And conquer it. If I can do it you can do it.
I have not had an anxiety attack in over a year. I have learned daily habits to prolong and sometimes even prevent anxiety in all forms. I have controlled my emotions to a point where I can feel the overwhelming sensation looming and preempt it with my wellness superpowers. I have accepted my anxiety openly and whole heartedly and also talked through this with my loved ones so they are all aware. I came to terms with what happened to me and am at peace knowing my friend is at rest in Heaven. I know that I can handle what life throws at me to the best of my superpower abilities. I love who I am and truly hope to help others in their journey.
I am also the most happiest, healthiest and strongest I have been to date.
Reach out to me with your story!
I would love to hear how you have learned things in a different perspective. Send me a message, leave me a comment or share your own blog with me!
Does anyone else feel like they need a little inspiration for the future?
It’s almost 2020 and most of the time we are filled with fear. Why is that? We are constantly needing to restore our faith in humanity and that is quite sad. We are about to embark on a turn of the century by going into a new decade.
It’s about time we start a new beginning with a fresh coat of paint. We need to focus on the future in a positive light, am I right? Who’s with me?
If you are in need of an inspirational boost, I have compiled a few quotes about the future that will make your heart sing. It’s a great time to be alive, everyone! Let’s inspire some greatness into the lives of others.
Here are twenty quotes for our future to inspire greatness in 2020.
Do what you can with all you have, wherever you are.
To me this means that we need to think humbly and with much heart. If you are doing something, that means you are not doing nothing. Getting up and solving your problems doesn’t happen on it’s own. Look around you, find the tools you need to make things happen and do it.
All you need is the plan, the road map, and the courage to press on to your destination.
To me this means that there are three things you need to make things happen: a plan, a path and courage. The hardest out of all of these is the courage, obviously. The plan is the fun part! The path is the way and the decision to get up and do something about your problems takes courage. What’s holding you back? Most likely it’s you. You may be in your own way. That’s okay! Realize it, create a plan and start on your path. You can do it.
Your ordinary acts of love and hope point to the extraordinary promise that every human life is of inestimable value.
To me this goes back to my Artfirmation intention that “Love wins every time”. Each human is of value no matter where you come from, who you pray too or what you look like. I love that hope is included in this quote because they are both intertwined. Love and hope are the key to finding a positive future. This also means that we need to act on love and hope to survive. Don’t be afraid of love and hope, it will be the source of our future.
It is never too late to be what you might have been.
To this is one resonates deep. It takes years to understand who you are, what you are meant to do and how you can achieve it. There are years that you will believe you can’t do it and there are years that it will be easy. There will be doubts, fears and worry throughout your journey to find yourself. Listen to each one of them, learn from them and never stop believing in yourself. You are way more powerful than you realize. Pain brings clarity. Own it.
Need a little inspiration for the future? @CBCInked has compiled 20 quotes that may give you the boost you didn’t know you needed. ? #Quotesforthefuture #2020
To me this means that we don’t need to wait until the future is upon us to make changes in our life. There are a lot of things that we have on our to-do list that never get done because life gets in the way. Writing down your dreams and making them a reality is a lot easier than it sounds. Break things down to life-size pieces and tackle it one day at a time. Create your future now so that when it is here, you’ve made it a good one.
The limits of the possible can only be defined by going beyond them into the impossible.
To me this means that you are going to have to step outside of your comfort zone to make things happen. You’re going to have to do a lot of things you don’t want to do in order to achieve success, wealth, health and a positive future. You are going to feel uncomfortable during events of the unknown and that’s okay. Working with impossibilities makes things possible. There are going to be times where you need to do things you never knew you could do. You got this.
To me this dives deep inside yourself to see what kind of a person you really are. What does your spirit say about you? Are you strong-willed, independent, courageous and good? Are you weak, insecure, selfish and lazy? Really assess your own life and the decisions you’ve made to see where you are today. If you’re strong in your mind, your life will follow. You know what they say about spirit? It’s the hardest to break.
You only have one life, and if it is not going in the direction you want it to, now is the time to make changes.
To me this is about self reflection. You and you alone are responsible for your thoughts, actions and decisions. If you don’t like the way your life is going, you have the power to change it no matter if you think you don’t. It may not happen overnight, but you are the one who will need to make changes, big or small, to see the direction altered. It also means you have one life so you have one chance to get it right. Choose wisely and take your time.
What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.
To me this is about inner awareness. It took me years to truly understand what I had inside of me and the power that held. Love, support and knowledge all go into the journey that is self awareness. Ralph is saying that your choices of future and past all reflect the power you have inside of you. It benefits you to learn about yourself daily. Consume all the knowledge, write all the journals, talk to all the people. Do whatever it takes to learn about yourself.
If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.
To me this has to do with the power of thought. You can see things in two ways, of course. You can be a glass half full or a glass half empty person. The mind is very powerful and often times will tend to lean towards the negative because of the way the world is designed. Fighting for happiness is a mindset and a daily job. One of the reasons I created Artfirmations is because you need to remind yourself daily of the positivity otherwise the negativity will swallow you whole. Think positive! Change your thoughts, change your world.
Alone, we can do so little; together we can do so much.
To me this means that we don’t lean on our support system enough when we are going through things. This is a positive quote about sticking together for sure. Safety in numbers! However, it’s so much more than that. Trying to solve your problems by yourself can be terrifying. If you surround yourself by your loved ones, family, friends and those you trust, the problems seem to get smaller and more manageable. It’s important to know who you can trust in every situation.
When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.
To me this is something I need to remember more often! When things seem to be going against you, everything feels out of control. You feel certain that you will fail because of the stacked odds, however, it’s the strongest of people that understand that they can conquer it. Like a plane taking off against the wind, it is not going to be easy. If things are against you, keep fighting, keep trying and never give up. There are smooth sailing skies ahead.
There is no royal road to anything. One thing at a time, all things in succession. That which grows fast, withers as rapidly. That which grows slowly, endures.
To me this is a step by step quote which is a friendly reminder not to take things on all at once. I am often at fault for trying to do too much at once and I crash because of it. I am learning the power of succession, the power of patience and the power of time management. You can’t manage too many things and expect them all to be 100% successful. If you can focus your energy solely on one thing, it will prosper. Use the force, Luke!
You can’t use up creativity. The more you use, the more you have.
To me this is such an awesome quote because…creativity! I’ve never thought of it like this because for me, creativity comes and goes with my emotional state of mind. I have to be in a good place for my creative juices to flow. But with this quote from the unstoppable Maya Angelou, I can think of creativity much differently. The more creative juices you use, the more you have…such a different perspective of it! Instead of being depleted and not being able to creative, I can now understand that I have untapped creative resources that will never end. Time to create!
What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.
To me this is a statement about the value you put on success, money and worth. Don’t get this confused with laziness! Essentially, a person can get up, do nothing and go to bed. That’s not what Bob is saying. He is saying that the fact that you are alive, breathing and able to have a bed at night is more than enough. Anything else on top of that is what you want to do with your life. Money doesn’t put value on the things that are important to you, it’s the process of your choices that determine success. Choose wisely!
If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.
To me this is a quote about your career choices. Steve was a complex being with many talents. He was passionate about what he did and it showed, still to this day, even though he is long gone. RIP Steve. Putting vision on your work creates motivation. With motivation you can really move through your work without being pushed. It’s important that you are happy in what you do, otherwise the resentment, hatred and unhappiness seep in and you won’t truly be successful in your career. Listen to your inner vision when it comes to your career choices. Steve did!
Imagine your life is perfect in every respect; what would it look like?
To me this is a choose-your-own-adventure type of quote. It’s a question not many of us like to ask because it brings out the feeling that we don’t have what we ultimately want. But the truth is, that on this ‘list of the perfect life’, you will find that you have (hypothetically speaking) more than half already. If you don’t have the things that make your life ‘perfect’ currently, then you have got yourself a list of goals! Either way, this list is important for reflection on your past, your current state and your future goals for yourself. Get writing!
I am thankful for all of those who said NO to me. It’s because of them I’m doing it myself.
To me this is a quote about hindsight. As they say, hindsight is 20/20. I have had several people say no to me throughout my life and each time it has hurt like hell. I have learned to accept the power of ‘no’ and use it as a tool to make myself better. There is always a reason for every ‘no’ and that means you need to learn from it. After it hurts, purge it and take the steps you need to learn why you were told no in the first place. Later, your future self will thank you because it made you smarter, stronger and ready for the right path.
What you lack in talent can be made up with desire, hustle and giving 110% all the time.
To me this is a quote about working hard and loving it. Just because you may not be skilled in everything you need to be successful today, doesn’t mean you can’t learn for the future. I love the term ‘hustle’ too! It’s a newish term for those that rise and grind! Get up, get out and make things happen! Giving it 110% ALL the time is not really reality for me, but I can mentally try every time if I have the desire. Sometimes giving it your all means resting and listening to your body to recharge for the hustle. Hustle hard, stay humble.
This one is mine. All mine. I love this quote so much that I tattooed it on my body. The term “own it” means that you should never be fake, superficial or something you aren’t. If you are bold, brave, smart and unstoppable – own it! If you are selfish, evil and lazy – own it. Don’t pretend you’re something you aren’t so you can fool people that care about you. Be you, all the time. Even on Facebook.
I hope 2020 is your best year yet simply because you believe in the power of positivity, the beauty within and the magic of love.
What’s your favorite quote for inspiration? Share it with me in the comments!
The HubSpot Academy is one of my favorite things on this planet. This company has chosen to educate their audience, for free, with priceless skills that will last a lifetime. What could be better than that?.
I have six certifications with HubSpot, including Content Marketing. Which is by far, my favorite of them all because of my passion for it. Here are my notes, compiled in a way for reference for those pursuing the HubSpot Content Marketing Certification.
Good luck on your test and may the wealth of HubSpot Academy help you to find your passion.
The Basics of Content Marketing
Content marketing is the art of communicating with your customers without having to sell them.
It is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action.
Relate to your audience by understanding what they value and how you can help educate them. It leads to trust.
Content is the message your content marketing strategy delivers. Blogs, emails, website pages, print collateral, etc.
Inbound and content marketing are both important, success relies on both. Inbound should be a superset.
Content Marketing Plan
The power of storytelling is a content strategy about creating alignment between your business and your prospects and customers.
A story is not just your history, a story is why you are doing what you are doing and doing it in a way that appeals to your audience.
Storytelling is about standing out, not blending in. Emotion gets remembered, gets shared. Stories are how audiences remember. ⭐ #HubSpotContentMarketingCertification @hubspotacademy
The average adult spends 20 hrs per week with digital media. Google receives over 4 mill search queries per min. Make your story count.
What do you need to tell a story? You need to make the connection!
The Golden Circle – this strategy will help you reach your audience by sharing why, how and what you are doing.
WHY (#1) Why are you doing what you are doing
HOW (#2) How will this help your audience
WHAT (#3) What are you offering
Essential Elements of Storytelling
Characters: introduce the people involved, at least one character, people are the readers, your audience, always be listening and respond to their wants/needs, the connection between the storyteller and the audience. Start with your buyer persona (goals and challenges that your audience will face).
Points of View: First Person (Character is yourself, confessional, builds authority, personal connection, when there is a known person), Second Person (character is audience, YOU language, understand buyer persona, tell that shows empathy), Third Person (He, said, she said, education organization, case studies about your customers, stores can be fictional/nonfictional.) Decide on one and keep it consistent.
Conflict: the lesson in how the character transforms through challenge. Power is in what you are teaching. Conflict builds developmental and emotional conflicts. If it lacks conflict you are pitching, tagline, selling.
Fits your prospects needs, problems and buyers journey stages: Awareness, Consideration and Decision stage.
Resolution: wrap up the story, clearly call your audience to action. Next steps, offer a CTA (call to action) for more content.
Best practices of storytelling
What does a good story look like?
Use content to create emotional appeal
Keep the story clear and concise (cut down a lengthy story)
Educate your audience
An example HubSpot gave was the power of video marketing. Using tools like Wistia you can empower everybody to get more out of video.
Generating Content Ideas
Where do ideas come from? Ancients believe in Gods, muses. James Webb Young created a technique for producing ideas. There is a process so you don’t have to wait for ideas to straight.
An idea is nothing more nor less than a new combination of old elements. -James Webb Young #HubSpotContentMarketingCertification @hubspotacademy
Process to generate content ideas – allows you to think of ideas that may not be easily apparent. Have a predictable flow or original ideas ready.
Real talk about content generation:
Your days are busy
Uncover ideas that you may not have come up with on your own
You will run out of good ideas (Content fatigue)
Grow responsibly and keep up with increased demand
Gathering raw material
Read and consume content from a wide variety of places, facts concepts, stories, ready whenever and wherever, good bad old new, popular, history, poetry, snapshot stories, etc. IE Swipefile to maintain a repository of all ideas like Google Docs.
Digesting the material
Bring the ideas together and see how they fit. Look for relationships, connections and combinations.
Do something else entirely, listen to music, or just walk away. Let your unconscious take over and let your mind rest.
An idea will pop into your head when you least expect it, write it down.
Ideation process for generating content
Researching by yourself
Understand your buyer persona’s reading habits – put yourself in the shoes of your prospects, what do they read, is there a blog they frequently visit? Interview customers? Email them? Question on your form? Use BuzzSumo to see what content has best performance
Competitors – what are they doing? Look at your competitor’s content marketing efforts, what is resonating.
Quora – what are people talking about? Start with a set of keywords, industry, profession, popular questions.
SEO efforts – Google search console – view which queries users used to search you. with actual keywords. Autocomplete – when Google suggest a query when you type in search bar what is it for you? Related Searches – what appears at the bottom of the search results page?
Researching with a group
Host a brainstorm – invite team members with a different perspective.
Choose someone to moderate and set a clear agenda.
Create an atmosphere where people feel comfortable sharing ideas, word association game.
Leverage “brain dumps” – jot down all ideas, quantity over quality.
Use sticky notes, whiteboards, visual aids to keep track (keep strict time limits).
Remember the main goal of the brain storm is to generate new unexpected ideas.
Planning a Long-Term Content Strategy
Why is Long-term content planning important for your business?
It provides a roadmap. 86% of organizations have someone steering content. It is important in every stage of the Inbound methodology process. Make a plan, stay consistent. It helps you to stay organized. It allows you to tell a story by taking your buyers through their journey.
Buyers Journey: Build a Long-term content plan by knowing the different stages of the buyers journey.
Awareness – Visitor > lead
Consideration – Marketing qualified lead > Sales qualified lead
Decision – Opportunity > customer
steps to creating a long-term content plan
Setting marketing goals – provides you long term vision and short term motivation
SMART – Specific, Measurable, Attainable, Relevant, Timely (Increase content by 10 by the end of the year)
Auditing or assessing your organization’s initiatives and assets
Audit types –
Content Audit – identify all of the marketing assets you have at your disposal
Organize by: Content title, buyer’s journey stage, marketing funnel stage, format or type of content, which buyer persona it’s targeting, any additional notes that provide value/context
Where to find content that might be hiding: file manager or marketing folder, ask sales team what type of collateral they use, check in with tenured employees, CRM, CMS – content management system
Event-based audit – take into account any upcoming projects, priorities or events, identify content that will support each initiative
Organized by: upcoming priorities by month, initiative overview, theme, prospective blog post topics based on your buyer personas, inbound marketing campaign that ties your efforts together
Identifying the buyer’s journey for your buyer persona (every stage)
First need to know buyer persona
Offer content based on the buyer’s journey
What should a long-term content plan look like?
Content Compass – a worksheet that helps organize the direction of your content.
Needs to be in real-time
Needs to allow for multiple contributors to access and collaborate
Building a Content Creating Framework
Why does your business need a framework for creating content? It keeps track of all the moving pieces, mapping those out, from first long term plan, to analyzing those results.
Content Creating Framework should be:
Repeatable – clear process in place that allows you to create content in an efficient manner that can be reused
Organized – break goals into digestible chunks, completed on a short term basis
Agile – business needs and context likely change over time, remain flexible for changes, sometimes campaigns and timelines will need to be adjusted
Content Creating Framework includes:
Conceptualizing your content
Coming up with appropriate ideas, check out online resources, blog topic generator, write down freq asked sales knowledge, focus on creating content for every stage of buyer’s journey, showcase thought leadership within industry
Planning and setting timelines
Start planning out a timeline, which shouldn’t be more than 3 months out, maintain agility to execute campaign, have 2-3 content offers, organize it by stage of buyer’s journey, organize weekly content activities, posts on trade shows, rebranding info, new corp. Partnerships, company updates, etch.
Creating a workflow
Identify who is going to be what tasks, identify outside influencers who will be contributing, have an intuitive breakdown of the work
Review system that double checks that the content has been edited, SEO best practices, getting authorization to publicly release your content, SEO specialized, appropriate updates to the website.
Best practices include: set clear expectations, allow for multiple rounds of edits (2-4 rounds), make suggestions by tracking progress (make notes), determine editing timeline, use a doc to track changes, clearly identify roles in renewal process
Publishing and promotion
To publish on a landing page is easy, promoting is more – multiple channels to drive people to your new content, identifying key places that can be used to refer traffic, promotion strategy should always be changing
CMS – WordPress, HubSpot, doc stored system, organizing the files for successfully reusing the content, use sample system: Content format – buyer’s journey state – campaign – year
Analyzing the results
Measure the results to see what insights you can learn. Did it capture new leads, did it continue on buyer’s journey and capture sales
Designing – packaged to be appealing, format (Clear value proposition in the title, relevant image that supports context, call to action in the upper right hand corner, supporting resources in hyperlinks) BLINK TEST
Coordinating – social media marketing, in charge of listening and engaging with target market, one person should not take on 2-3 responsibilities at a time.
Content Management System – build, edit and publish your content, HubSpot, WordPress, etc.
Analytics – ability to understand what is happening on your website, impact of content on your business and identify what is working, Google analytics (where leads are coming from, what device they are using, and how long they are staying on pages, HubSpot – where traffic is coming from, leads/customers are converting, sales and marketing funnel ready
Planning and internal communication – communicate easily, Google Drive, ability to comment, see drafts, edits, know who is working on what.
Becoming an effective marketer
Why does effective writing matter?
People consume 285 pieces of content per day, writing has to slow the person down to prevent them from clicking away.
Write content that cuts through the noise. Write content that is educational, full of personality and relevant to your audience. #HubSpotContentMarketingCertification @hubspotacademy
How can you attract and engage people with effective content?
Here are the core attributes of effective writing:
Attention grabbing headline – 80% read headline, 20% read article. Headlines should be specific, promise to benefit and prompt them to read right now.
Tone relevant to your readers – match the attitude of your readers and the subject matter.
Help the reader do something – it’s helpful, purpose of teaching your audience of doing something or doing something better. Understand ideal reader – buyer persona.
Add to the conversation – rather than rehash what’s already out there. Add something new to the conversation, higher quality or more comprehensive, answer any questions about it and include relevant data, research what already exists
Write for the way people search – research the words people actually use to search and communicate, use keywords to guide but default to what’s natural
Solid structure – Include interesting subheadings, List formula – intro, main subheading, 1-5, strong conclusion, How To Intro, Why it matters, 1-5 and then conclusion.
One core idea – A clear piece of writing should have one main idea, tie back to it. Identify it and how the reader would benefit and add it to the top of the draft.
Supports your brand messaging – vision, values, promise to audience, words you use, tone of writing, subject matter and details should reinforce brand, and why they would want to know you better, ask yourself how it supports their journey
Has a relevant CTA – Tell them what to do next, IE Download, Share, write a comment, direct – call, subscribe, download etc. Continue to interact with your company.
Free of errors and poor grammar – Effective writing is the result of a process, initial idea, working title, research, collect, perform brain dump, formulate info into piece of content, structure of article, remove extra info, strengthen main objective, then editing. Refinement and polishing is the difference between making and breaking trust.
How can you improve your writing?
Common Grammar and Style mistakes to check for:
Use contractions – help you sound more conversational, more human
Write with simple language – big words appears less credible and confident
Use the active voice – active verbs (not passive voice)
Be clear and concise – clear writing requires you to have empathy for the reader, remove extra words, irrelevant ideas and rants and obvious details, you can use an example or analogy to explain a topic, put things in context.
Use short sentences and paragraphs – break up long dense sentences to make it easier to read and comprehend.
Cutfluffywords from your writing – words such as very, really, actually, just, incredibly and in order to – makes them sound bloated
Adhere to the styleguide
Use your and you’re properly
Don’t be snark
Use spell check
Why is repurposing content important?
Great content is the foundation of your content marketing plan. It takes a lot of effort to do this on a consistent basis.
Benefits and advantages of repurposing content:
Gives you another opportunity to rank within search engine’s results
Allows you to reach a new audience
Supports the consistency of your message
The Rule of Seven marketing concept: A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
Helps your content marketing team create content on a more consistent basis
How do you extend the value of your content?
Repurposing Content Strategies – Republish and Recycle
Republish – The act of reposting your content, mainly blogs on other websites with proper credit given to the original author.
The source uses the canonical tag
It has a link at the beginning at the end of the post connects back to your website
TO have the source “NoIndex” their copy of the article
Republishing best practices:
Strive to choose reputable sites to partner with – websites with higher domain authority will give you a stronger lift in Search engines
Don’t republish all of your content, just top performing
Update the headline of each republished piece
Wait at least 2 weeks before you republish
Include internal links throughout your post
Make sure your content is a great for for the site it’s being published on
Include a CTA within your blog post
Recycle – by using theACE method:
Adjust – What needs to be added, removed or reworded?
Combine – You may be able to combine related or unrelated content to provide new value and meaning
Expand – Is there an opportunity to expand on something you’ve already done in order to dig deeper into that topic?
Use these eight steps to recycling content into a long-form offer:
Identify content format and topic
Make a list of supporting subtopics
Choose strongest supporting subtopics
Create content for each supporting subtopic
Download or create a template for guide
Recycle blog content and format into chapters
Create the rest of the content needed to complete
Update blog post CTAs
Effectively Promoting Content
What is content promotion?
The distribution of content through a variety of media channels. Social media, blogs, email, live events. It is important to understand how to leverage promotion channels to connect with new audience members and prospects.
Create less, promote more. You are able to get your message to the people who need it most. 47% of B2B buyers consume 3-5 pieces of content prior to buying.
Content promotion success includes:
Drive website traffic
Improve audience engagement
Aid buyers with purchase decisions
excelling at Content Promotion
Organic content promotion is designed to increase the visibility of your content and its effectiveness of your marketing campaigns without spending money. Examples:
Search engine optimization
Live promotions (events, webinars)
Word of mouth
Paid content promotion allows you to show your content to a highly-specific audience. You will spend money to make money.
Paid promotion channels:
Search engine ads
Social Media ads
Results of paid promotion:
Increasing the reach of your content
Attracting new audience members and prospects
Helping leads make better decisions about your business
Content promotion best practices:
Create a content promotion calendar – keep track of communications, dates times of publications, like an itinerary for your content.
Use segmentation – to target a specific audience, It is used to divide large audiences or target markets into smaller segments based on specific criteria. Target the right people. Always keep your buyer persona in mind, interests, demographics and geographical location. Use lists with criteria of contacts in a database collected.
Customizemessaging for each channel – set the tone, communicate the value, match the distribution channel. Define 2-3 benefits someone would gain from your content and use one of them to promote it. Create new and creative ways of delivering your message. Email is personal and highly customized.
Experiment and optimize –
Experiment- try new things, message used, distribution channel, time of day, day of week, Paid ad? Only change one variable per experiment.
Optimization is used to achieve the best possible outcome for your promotion plan: Reach (used to measure the size of your potential audience, get your content in as many places as possible, include a link in signature, share on social, connect to influencers, always tell new people about your content), engagement (measures the # of interactions with your brand, likes and shares, consider how they will be engaging, include relevant action words, make adjustments based off the platform being used, be patient) and conversion (downloads, views, signups, demos, etc. Use a link to landing page for all promotional efforts, use strong CTAs).
Analyze your results – in order to identify ways to enhance future campaign performance
The performance of your promotional channels
Explore each channel individually
Identify next steps that you can take based off the new insights
Analyze and Measure your content
How do you collect and interpret data? Reasons to look at content performance with a keen eye:
Find if your marketing efforts are driving the needle on sales
Discover insights and determine where to go next
Document and report on progress for future use cases
Tracking and measuring content areas of focus:
Be sure your team agrees on which metrics and channels are important, choose a few key metrics and stick to them. SMART goals. (IE – SMART goal: boost brand awareness in 2018 by increasing the # of recommending thought leaders from 3 to 10)
Not just who’s seeing your content but who is interacting it, interpreting feedback signals without asking. Measure engagement on social media, shares, likes, comments, retweets, engagement on own channels like your blog – comments on your blog. Do they download? Forward? Share the landing page?
You can prove your time and money is well spent. How many leads did you generate? Where are they in the funnel, did they subscribe, download and which offer applies? Lead scoring or life cycle leads, MQLs ratio to SQLs. Build a URL with UTM parameters– Website URL, campaign source, campaign medium and campaign name, Google will generate a URL for you to use in your promotional content. Attribution reporting is based on an attribution model: this is the rule or set of rules that determine how credit for sales and conversions is assigned to touch points in conversion paths.
Customer conversion and sales
ROI of total content marketing efforts – use creative and technical time, overhead and software. Ratio of leads to customers? Align goals to your content and create a smooth path to new prospects.
Customer loyalty and retention
The return on your investment in them during the marketing qualification and sales process grows exponentially.
Keep track of these key metrics to be sure your website isn’t making it difficult for customers to find and enjoy your content, look at numerical value of traffic and it’s worth. Is it converting? Metrics from visits arriving from organic searches.
What do you do with your data after you’ve collected it?
Group the content into categories based on key similarities and try to draw some conclusions, have a convo with stakeholders at your company so you are set to track the relevant metrics. KPI – key performance indicators set yourself up for success by building a template or dashboard that tracks each metric.
Developing a Growth Marketing Mentality
What is growth marketing?
A blend of marketing sales, customer success, support, integrated approach to growing your business optimizing your content, identify new opportunities. New channels of communication are frequently coming to the surface. Social media ad spend is 13.9% of total digital ad spend.
Develop a Growth Marketing Mindset:
Know your marketing funnel
Understand what you’re working with in the three stages – Awareness, Consideration and Decision. Metrics to focus on:
Traffic – track conversion rate between traffic and email rate
Qualified leads to SQLs
Cost to acquire customer
Repeat customer rate
Look for weaknesses: Two Marketing Funnel Weaknesses: top of the funnel, conversion rate (or the lack thereof)
Look for strengths: Look for core channels that drive growth, social media, content etc.
Framework to properly operate and improve your marketing funnel
The Bullseye Framework: organize your channels and identify which create traction.
Center ring – top three performing channels, that have the highest potential of gaining traction for your business
Middle ring – secondary channels, not your top performing channels but they have the most potential to gain traction
Outer ring – long shot channels, prospective opportunities to feel out
Run Tests that should uncover:
Cost to acquire a customer this channel?
Customers available through this channel?
Customers in this channel who we want?
Two Part Testing Process:
Ideation and planning – left side, brainstorm for traction, ROI, resources needed to complete, organize your ideas Gdocs, once you make a list, leave it and come back to it.
Implementation – right side, creativity
Buy-in on instilling a growth mindset with the rest of the organization
Departments to focus on:
Customer service, support and success
Front lines of customer, open communication channel
Actively talking to prospects, good idea for conversion, possible resources needed, not all buyer personas are created equal
Product and services team
Use logic and respect, start with the leader of this group, use feedback as to what customers want more of.
Growth marketing Pro tips
Top of the funnel tactics:
Facebook ads: you can create custom audiences, allows you to upload an email list. Two ways to leverage FB custom audiences for growth: launching targeted ads, growing a relevant audience with a look-alike campaign
Targeted ads: create ads from your most successful content. Growth a relevant audience with a look-alike campaign
Podcast ads: allows you to determine where to advertise based on age, demographic, interest etc.
Secondary SEO: being included or referenced on websites that already rank well on search engines for a particular keyword
This Content Marketing Certification course by HubSpot is not a piece of cake! I hope these notes have helped you to study as you embark on your journey to certify yourself.
Keep educating yourself because content marketing evolves everyday. Reach out to me if you need help with content marketing any time!
With the rise of Disney + it’s getting a little annoying hearing all the hype. We get it, Darkwing Duck is on it.
Here’s the thing. I have been with Netflix since the dawn of their existence. They have gotten me through some tough times, simply by being there! I know that sounds like a cheap escape or a lazy option for healing, but I have to tell you…it works.
When you are in chronic pain, you must rest. Resting includes many options, which I take advantage of like baths, reading, drawing and just chatting with my loved ones. But sometimes you need an entire mental distraction from life.
This is where Netflix came in. I feel the need to defend my friend, Netflix during this Disney uprising. I appreciate the fact that there are expanding networks, but Netflix isn’t dead.
Here are my recommendations on Netflix Originals over the last few years. These shows and movies are a wide variety from humor to thrillers.
I omitted the stand up comedians because that is a whole article by itself. I am going to give each a star ranking out of five just for a little CBCInked flavor.
Add these to your Netflix queue today.
13 Reasons Why
This is not for the faint of heart. 13 Reasons Why hits home on some serious teenage issues. It is an adaptation of a book by Jay Asher. It now has three seasons! This show left me with all the feels for up to three days! I haven’t let my step-daughter watch it yet because it was so raw and so real that it scared me.
Synopsis: After a teenage girl’s perplexing suicide, a classmate receives a series of tapes that unravel the mystery of her tragic choice. As the school mourns the death of Hannah Baker, her friend Clay receives a box of tapes with messages she recorded before she committed suicide.
Genre: Teen drama, Mystery
Starring: Dylan Minnette, Katherine Langford, Christian Navarro, Alisha Boe, Brandon Flynn, Justin Prentice, Miles Heizer, Ross Butler, Devin Druid, Amy Hargreaves, Derek Luke, Kate Walsh, Brian d’Arcy James, Grace Saif, Brenda Strong, Timothy Granaderos
CBCInked Rank: ⭐⭐⭐⭐
One of my favorite authors of all time wrote this magical novella, Stephen King. Now as you know, most of King’s movies from his books are a slight shadow of his work, but this one wasn’t bad! Thomas Jane (another favorite of mine) is dark and the story is too. It is one of those movies that you can’t help but look at like a car crash. If you are looking for a twisted old hillbilly style movie, this is it.
Synopsis: A farmer pens a confession admitting to his wife’s murder, but her death is just the beginning of a macabre tale. Based on Stephen King’s novella.
Genre: Crime drama
Starring: Thomas Jane, Molly Parker, Dylan Schmid
CBCInked Rank: ⭐⭐⭐⭐⭐
A Series of Unfortunate Events
I love this show for two reasons. One, I loved the books by Lemony Snicket and the movie! I also love the casting here. It was well done, just silly enough and still had some new spunk. It brought in some fun-loving children actors that were respectful of the movie and didn’t annoy me. NPH crushed it with big shoes to fill as well! If you are looking for a goofy series, get into this one.
Synopsis: A Series of Unfortunate Events is a series of thirteen novels written by American author Daniel Handler under the pen name Lemony Snicket. Although they are classified “children’s novels”, the books often have a dark, mysterious feeling to them. The books follow the turbulent lives of Violet, Klaus, and Sunny
Starring: Neil Patrick Harris, Patrick Warburton, Malina Weissman
CBCInked Rank: ⭐⭐⭐⭐
This has all the cyperpunk, sci-fi, artificial intelligence in one series. From a series of Takeshi Kovacs novels by Richard K. Morgan, this is just the beginning. Kinnaman is interesting to watch act and the plot just gets deeper and deeper each episode. This one is totally binge-worthy. It just got renewed for a second season and I am willing to bet that it might be better than the first.
Synopsis: After 250 years on ice, a prisoner returns to life in a new body with one chance to win his freedom: by solving a mind-bending murder.
Starring: Joel Kinnaman, James Purefoy, Martha Higareda
CBCInked Rank: ⭐⭐⭐⭐⭐
This may not be a Netflix original, but it definitely is the OG. The family of quirky behavior before Schitt’s Creek happened…was Arrested Development. Jason Bateman owns this role, and the others are right up there in hilarity. This is one of those shows that just keeps on giving…the laughs. Remember guys, there is always money in the banana stand!
Synopsis: It’s the Emmy-winning story of a wealthy family that lost everything, and the one son who had no choice but to keep them all together.
Genre: Comedy, Sitcom
Starring: Jason Bateman, Portia de Rossi, Will Arnett, Michael Cera, Alia Shawkat, Tony Hale, David Cross, Jeffrey Tambor, Jessica Walter
CBCInked Rank: ⭐⭐⭐⭐⭐
I hesitated a while before watching this one because of all the hype. I wanted to be sure it lasted throughout the trends and it was worth the wait. I had no idea what I was in for when I started this and it didn’t disappoint. Sandy B puts on a good show and it is otherwise well casted. The principle is far-fetched but they somehow made it very real. The stamina of a woman is the core of this story and that is a remarkable thing. I wish I would have read the book by Josh Malerman first! Recommended.
Synopsis: Five years after an ominous unseen presence drives most of society to suicide, a survivor and her two children make a desperate bid to reach safety.
Genre: Sci-Fi Drama
Starring: Sandra Bullock, Trevante Rhodes, John Malkovich
CBCInked Rank: ⭐⭐⭐⭐
Five seasons deep now, this one is a doozy. It got a lot of hype when it first came out and for good reason. This is a one-off type show where you do not have to watch each episode in a row, but you tend to do so anyway because you have severe FOMO. There are some that will grab you, some that will shake you and some that will throw you right off the cliff. This is a series that will probably blow your mind, or take it over, whichever way you want to look at it. Bleep blorp.
Synopsis: This sci-fi anthology series explores a twisted, high-tech near-future where humanity’s greatest innovations and darkest instincts collide.
Hold on to your butts! This is a sneaky thriller that will literally have you guessing until the end. I started this skeptically because all it did was make me want to move to the Florida Keys, where it takes place, but it hooked me right from the very first episode. A murder mystery for the books! It takes you through three seasons of family chaos and Ben Mendelsohn deserves an award for his performance. BRB, I am going to the Keys now.
Synopsis: When the black sheep son of a respected family threatens to expose dark secrets from their past, sibling loyalties are put to the test.
Genre: Thriller, Drama
Starring: Kyle Chandler, Ben Mendelsohn, Linda Cardellini, Norbert Leo Butz, Jacinda Barrett, Jamie McShane, Enrique Murciano, Sam Shepard, Sissy Spacek, Katie Finneran, John Leguizamo, Andrea Riseborough, Chloë Sevigny
CBCInked Rank: ⭐⭐⭐⭐⭐
Comedians in Cars Getting Coffee
I literally could not stop watching this. Not only do I love coffee and old cars, but I love Jerry too! His natural way of making literally anything funny is so addicting. He has all the best people on, laughs way too much and just gets paid drinking coffee and messing around. I want his life! This is one of those shows that will be the best 30 minutes of your day…if you can stop at just one episode. Grab a cup of joe first, though.
Synopsis: Jerry Seinfeld’s roving talk show combines coffee, laughs and vintage cars into quirky, caffeine-fueled adventures with the sharpest minds in comedy.
Genre: Talk show, Comedy
Starring: Jerry Seinfeld + soooo many more comedians
CBCInked Rank: ⭐⭐⭐⭐⭐
Maybe I have a weird supernatural streak in me, but I love a good demon story! This is a remake to the older, Japanese manga version (nerd alert) and they did a great job! It has a dark streak, an after school special feel and all the Willem Dafoe charm. It’s a cheap thrill and a must watch if you are a weirdo like me. Just don’t write my name in the book!
Synopsis: Light Turner finds a supernatural notebook and uses it to mete out death, attracting the attention of a detective, a demon and a girl in his class.
Genre: Supernatural Horror Movies
Starring: Willem Dafoe, Nat Wolff, LaKeith Stanfield
CBCInked Rank: ⭐⭐⭐⭐
Gaga: Five Foot Two
Even if you aren’t a Gaga fan, this documentary is a peak inside a very real, very interesting human being. It is also a glimpse into someone who deals with chronic pain, which if you have been following along in my journey, I am. This documentary is a beautiful showcase of the mind of mental health, pressure and the undying search for true love. It might just give you all the feels. She’s a Gaga!
Synopsis: A 2017 documentary film about American singer-songwriter Lady Gaga.It documents the events around the production and release of Gaga’s fifth studio album, Joanne, and her halftime performance at Super Bowl LI.
Starring: Lady Gaga
CBCInked Rank: ⭐⭐⭐⭐⭐
The first time I saw the trailer for GLOW on Netflix, I thought it was going to be so dumb! Real talk! When I started the series, I had to convince my husband to watch it because well, it’s the Gorgeous Ladies of Wrestling…and it knocked me on my ass! It made us both laugh so hard, we were very surprised. Alison Brie is pure magic, Marc Maron is the a-hole we all love to hate, and well the rest of the cast make the show a 1980’s hit. Watch it, love it. You’re welcome.
Synopsis: An American comedy-drama web series created by Liz Flahive and Carly Mensch on Netflix. The series revolves around a fictionalization of the characters and gimmicks of the 1980s syndicated women’s professional wrestling circuit, the Gorgeous Ladies of Wrestling founded by David McLane.
Genre: Comedy-Drama, Sports
Starring: Alison Brie, Betty Gilpin, Sydelle Noel, Britney Young, Marc Maron, Britt Baron, Kate Nash, Gayle Rankin, Kia Stevens, Jackie Tohn, Chris Lowell
CBCInked Rank: ⭐⭐⭐⭐⭐
Much like Black Mirror, these can be watched by themselves. A group of people gather around in a circle (no it’s not like a cult) and talk about their paranormal experiences. Each episode has a different feel to it, some are ghosts, some are demons, some are paranormal spirits…some are dolls. Since it’s a reality tv series, it takes a dramatic approach to the reenactments, but it’s better than you think. It’s not for teenagers though! You may get a little spooked because of the real-life feel.
Synopsis: An American paranormal documentary developed by Propagate. The anthology series focuses on horror stories in which individuals or groups of people talk about their paranormal experience.
Genre: Reality TV
Starring: A bunch of real people
CBCInked Rank: ⭐⭐⭐
By now this list is looking a little heavy on the supernatural side…but this one was too interesting to pass up! Plus, Famke is just so beautiful and fun to watch. This horror web series includes werewolves, witches, ghosts and demons, oh my! It also is a little funny, which I love. Bill (one of the many amazing Skarsgårds) is grooming himself for the role of Pennywise in IT for sure. If you know Eli Roth, you know it will be bloody.
Synopsis: An American horror web series produced by Eli Roth and developed by Brian McGreevy and Lee Shipman. The series is based on McGreevy’s 2012 novel of the same name. Secrets are just a part of daily life in the small Pennsylvania town of Hemlock Grove, where the darkest evils hide in plain sight.
Genre: Supernatural TV, American Horror
Starring: Famke Janssen, Landon Liboiron, Dougray Scott, Bill Skarsgård
CBCInked Rank: ⭐⭐⭐⭐
House of Cards
Call me crazy, but I don’t care what Kevin Spacey did in his past, he is an amazing actor. It is because of him that House of Cards is successful. That and the fact that Robin Wright is utter magic. This show is the most non-political, political show on the internet. It’s more about murder and deception than politics. Well, I guess it may be political after all. Don’t let the stories of the actors’ past discourage you from watching all the season. Frank wouldn’t have it that way.
Synopsis: An American political thriller web television series created by Beau Willimon. It is an adaptation of the 1990 BBC miniseries of the same title and based on the novel of the same title by Michael Dobbs. A wicked one-hour political drama series that slithers behind the curtain of power, sex, ambition, love, greed and corruption in modern Washington D.C.
Genre: American Political TV, Thriller
Starring: Kevin Spacey, Robin Wright, Michael Kelly, Diane Lane
CBCInked Rank: ⭐⭐⭐⭐⭐
I Am Mother
Just another robot trying to take over the world. This caught my eye because Hilary Swank is a pretty sweet actor, I love a good robot flick and I love a post apocalyptic future setting. This one has all three and a bit of mystery. It has an Alien-like feel with a bit of iRobot mixed in. It will keep you interested until the very end with its exciting turn of events. When will we ever learn not to trust the robots?
Synopsis: Following humanity’s mass extinction, a teen raised alone by a maternal droid finds her entire world shaken when she encounters another human.
Genre: Sci-Fi Thriller
Starring: Clara Rugaard, Rose Byrne, Hilary Swank
CBCInked Rank: ⭐⭐⭐⭐
I am usually hesitant to start any love story dramas but this one seemed a bit off. It didn’t seem like it would be hokey at all. And it was not. It was quirky and off-beat and everything wrong with the word “love”. Which is just what you want to watch. Watching the stumbling pitfalls of relationships can be funny and somewhat terrifying. Either way, it will probably make you feel better about your own life and love. Plus, Judd Apatow is just funny and he makes good stuff.
Synopsis: Rebellious Mickey and good-natured Gus navigate the thrills and agonies of modern relationships in this bold comedy co-created by Judd Apatow.
Genre: Romantic TV, Drama
Starring: Gillian Jacobs, Paul Rust, Claudia O’Doherty
CBCInked Rank: ⭐⭐⭐⭐⭐
Love, Death & Robots
There really are no words to describe this one! The title says it all. It combines artificial intelligence, cyberpunk amazingness and dark comedy with some pretty crazy monsters. It is unpredictable, not anything that you’re thinking and everything you want it to be. After all, it won some awards. Plus Gary Cole is in it. So we are gonna need you to come in on a Saturday to watch this. Yeahhhhh.
Synopsis: Cyberpunk terrifying creatures, wicked surprises and dark comedy converge in this NSFW anthology of animated stories presented by Tim Miller and David Fincher.
Genre: Award-winning TV shows
Starring: Topher Grace, Mary Elizabeth Winstead, Gary Cole
CBCInked Rank: ⭐⭐⭐⭐⭐
This is another than Disney + pulled right from my life. Marvel’s Daredevil is one of those good superhero style series that makes you laugh, cry and jump all in one episode. You will fall in love with the cast and story within the first few minutes. It has a Batman like feel and it’s one of these series that has the same villain throughout all the episodes, which builds suspense like no other. It’s the only Marvel series I chose on Netflix, so you should know it’s a good one. Jessica Jones is a good one too. Well done Stan, well done. RIP Stan Lee.
Synopsis: Based on Marvel Comics, blinded as a young boy, Matt Murdock fights injustice by day as a lawyer and by night as the Super Hero Daredevil in Hell’s Kitchen, New York City.
Genre: Comic book, Superhero TV
Starring: Charlie Cox, Deborah Ann Woll, Elden Henson
CBCInked Rank: ⭐⭐⭐⭐⭐
A show where they figure out what serial killers are? Come on, if that isn’t a genius concept (and real life), I don’t know what is. This is a true to life series about real serial killers and how this team finds out what that even means. Also, it’s creepy, old-school and full of amazing factoids about our past. The setting is so real you will feel like you’re right back in the 70s.
Synopsis: An American crime thriller series created by Joe Penhall, based on the true-crime book ‘ written by John E. Douglas and Mark Olshaker. In the late 1970s two FBI agents expand criminal science by delving into the psychology of murder and getting uneasily close to all-too-real monsters.
Genre: Crime drama TV, Psychological Thriller
Starring: Jonathan Groff, Holt McCallany, Anna Torv
CBCInked Rank: ⭐⭐⭐⭐⭐
This show is epic. The Peaky (effing) Blinders are so gangster that they literally are untouchable. The cast is fantastic, the camera and lighting are on point, the lines are superb, there are just not enough things I can say about this show. Cillian Murphy is one of my favorite actors and he wins everything in this role. If you can’t handle swearing, sex, bloody murder or downright manly man stuff, this isn’t the show for you.
Synopsis: A notorious gang in 1919 Birmingham, England, is led by the fierce Tommy Shelby, a crime boss set on moving up in the world no matter the cost.
Genre: Award-winning TV Drama
Starring: Cillian Murphy, Sam Neill, Helen McCrory
CBCInked Rank: ⭐⭐⭐⭐⭐
This one is just fun! It’s colorful and fast and full of bloody action. Mads is my second favorite actor of all time. This movie is also hilarious. It is not meant to take seriously, but if you want to, you better be into manga. It has a ninja like feel with an assassin on the side. It also has heart! Give it a chance when you are feeling punchy. Plus, Katheryn WInnick is a pure beauty.
Synopsis: An assassin on the verge of retirement must put the good life on hold when his greedy boss sends a squad of young, ruthless killers to take him out.
This show took me a little while to get into. But it was worth the patience getting past the first episode. It was strange to hear Dexter talking with a British accent, but I got over it. The mystery of what happened got a hold of me and I stayed on board to see whodunit. The slow roll of how things play out is worth the watch all the way until the end. I won’t ruin it for you, but everyone dies. Kidding.
Synopsis: After his teenage daughter goes missing, a widowed surgeon in an affluent neighborhood begins unearthing dark secrets about the people closest to him.
Genre: Crime TV Drama
Starring: Michael C. Hall, Amanda Abbington, Marc Warren
CBCInked Rank: ⭐⭐⭐⭐
Obviously, Stranger Things! If you haven’t watched this, you need to stop what you are doing right now and watch every episode. This is a series filled with 80s kids fashion, hilarious one-liners, teenage romance, sci-fi monsters and well, upside down things. It’s everything you need for binge-worthy weekend plans. This series just keeps on getting better and better but the kids are getting older and older. Get it while it’s hot!
Synopsis: When a young boy vanishes, a small town uncovers a mystery involving secret experiments, terrifying supernatural forces and one strange little girl.
Genre: Crime Drama
Starring: Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobbie Brown
CBCInked Rank: ⭐⭐⭐⭐⭐⭐⭐⭐
This is a McG mcmasterpiece. I just love a good hilarious movie about absolutely nothing. The Babysitter combines witchcraft, bullies, jocks and well…babysitters along with an awesome soundtrack. Do not take this movie seriously, that’s not what it was made for. It was made to make you laugh. Plus, hot chick alert. Also, some of the brutal scenes are hilarious as well. If you are in the mood to kick back and watch a kid become a hero, catch this flick.
Synopsis: When Cole stays up past his bedtime, he discovers that his hot babysitter is part of a satanic cult that will stop at nothing to keep him quiet.
Starring: Samara Weaving, Hana Mae Lee, Judah Lewis
CBCInked Rank: ⭐⭐⭐⭐⭐
The Haunting of Hill House
Chilling! In a word. What a smart, dark and literally haunting show. Carla Gugino has my heart as an actress, but I would have watched this anyway. It has all the fixings for a perfect haunting story. Weird family history, haunted house, dark emotional backgrounds, that’s a jackpot for tv series horror. It will make you jump, laugh, cry and possibly poo your pants a little bit. The second season is guaranteed to be dynamite.
Synopsis: Flashing between past and present, a fractured family confronts haunting memories of their old home and the terrifying events that drove them from it.
What a weird show! This show may have you scratching your head a little bit but you won’t be able to stop watching it. Brit Marling is eerily haunting as she navigates through foggy memories and even foggier vision. Let me know how you feel when the entire cast starts “doing the moves”. That one got me. The evolution of this series is still as puzzling as the first episode but one thing is for sure, I am glad I rode the OA wave.
Synopsis: Seven years after vanishing from her home, a young woman returns with mysterious new abilities and recruits five strangers for a secret mission.
Genre: Mystery, Drama, Science Fiction, Supernatural, Fantasy
Starring: Brit Marling, Emory Cohen, Scott Wilson, Phyllis Smith, Alice Krige, Patrick Gibson, Brendan Meyer, Brandon Perea, Ian Alexander, Jason Isaacs, Sharon Van Etten, Paz Vega, Will Brill, Chloe Levine, Kingsley Ben-Adir
CBCInked Rank: ⭐⭐⭐⭐
Tony Robbins: I Am Not Your Guru
Real talk, I balled like a baby through this entire thing. Tony is my spirit animal. He goes behind the scenes of his huge motivational talks and shows you his life. Then he takes you in front of the camera and shows you how he literally changes people’s lives. There is something so strong about Tony that moves me. Whenever I am feeling unsure of my life, I pull up a talk by him and I instantly feel better. Grab the tissues and tune in to this documentary if you need a little inspiration.
Synopsis: Tony Robbins’ clients swear by his unorthodox life coaching methods. A revealing film goes behind the curtain at his annual mega-event.
Starring: Tony Robbins
CBCInked Rank: ⭐⭐⭐⭐⭐
Trailer Park Boys
There is a reason the genre here is cult tv shows. This one of those shows where you can’t stop watching the car crash of their lives. It is so trashy that you end up turning it off and thanking the heavens that you are normal. But then they made it to Netflix and it was like the cult got their dream come true. Just give it a chance without judgement and you will laugh. Especially at Bubbles.
Synopsis: Follow the booze-fueled misadventures of three longtime pals and petty serial criminals who run scams from their Nova Scotia trailer park.
Genre: Cult TV Shows
Starring: Mike Smith, John Paul Tremblay, Robb Wells
CBCInked Rank: ⭐⭐⭐⭐
Don’t get too excited, because they just canceled this but it does come to somewhat of an end. Travelers is a great show! I love how they cancel all the good ones…Fleabag for instance. This has a sci-fi feel because it does include time travel. But they do it in a unique way where it doesn’t feel hokey! Plus, who doesn’t love Eric McCormack? Try it out when you are feeling “Back to the Futurey”.
Synopsis: A federal agent tracks four people who suddenly seem to possess entirely new personalities, leading to a startling discovery about humanity’s future.
Genre: Canadian TV shows
Starring: Eric McCormack, MacKenzie Porter, Nesta Cooper
CBCInked Rank: ⭐⭐⭐⭐
Artsy fartsy, this one is! With a twist of murder, a hint of artificial intelligence and a splash of ghosts…this one is super interesting. Jake is pretty fun to watch and the setting is in an art gallery amongst other places, so it’s posh enough to ask – what happens? Dive into the world of the rich and find out why that paint is dripping upside down. You might like the weirdness.
Synopsis: A feared critic, an icy gallery owner and an ambitious assistant snap up a recently deceased artist’s stash of paintings — with dire consequences.
This almost feels like a Saturday Night Live skit, on acid. If you have ever gone to summer camp or wished you had, watch this. The subtle nuances and tiny ways they bring in the old school summer camp vibes are really classic. Great cast, weird scenes, something do with a can of beans…and you have Wet Hot American magic. It says dark comedy as the genre, I think not. It’s too quirky for any of that! Enjoy an hour and a half of nothing and everything at the same time.
Synopsis: Everyone wants a final shot at action on the last day at Camp Firewood, in this campy 1980s summer-camp spoof from the creators of “The State.”
Genre: Dark Comedy
Starring: Janeane Garofalo, David Hyde Pierce, Michael Showalter
CBCInked Rank: ⭐⭐⭐⭐⭐
I started watching this because it had 1980s in the synopsis. Not going to lie, I also watched it because it had the guy from Gossip Girl in it. I was surprised by how funny it was! You have to like British humor (which I do) to really get into it. There are two seasons and they are fumbly, bumbly…well, gold! This is an off the cuff random show that will not change your life but it will pass the time with a smile. And you can check out all the 1980s hairstyles, clothes and attitude to boot.
Synopsis: In 1980s Essex, cocky salesman Vincent Swan and his unscrupulous team will do anything to get the sale — including throwing honesty out the window.
Genre: British TV Comedy
Starring: Ed Westwick, James Buckley, Joe Thomas
CBCInked Rank: ⭐⭐⭐⭐
As soon as the trailer hit for this, I knew I was in. It is a compilation of all my favorite female comedians (sans Kristen Wiig!) and wine? Sold. It did not disappoint. The blonde on the way left (sorry I don’t know her name) stole the show, I thought. Not to mention a breakthrough performance by Tina Fey (wink wink). Wine, women and a whole lotta WHAT HAPPENED. Get the girls together, get 16 bottles of wine and get in your pajamas. It’s that kind of movie.
Synopsis: When longtime friends meet up for a wine-soaked birthday getaway in Napa Valley, their perfectly planned weekend turns messier by the minute.
Starring: Amy Poehler, Maya Rudolph, Ana Gasteyer, Tina Fey
CBCInked Rank: ⭐⭐⭐⭐⭐
Well? What do you think of my Netflix-isn’t-dead-list-of-things-to-watch-so-you-don’t die article? I know there are SO many other titles that are good, but my hand is tired of typing.
Enjoy your time with family and friends. Enjoy Netflix. Don’t worry about the dishes right now. Do them later.
If you are new to Twitter, please consult the experts on how to understand everything involved in tweeting, trending hashtags and who to follow.
So let’s talk about the power of the hashtag in the health world. If you are interested in learning the tools used to analyze hashtags on Twitter, I suggest you check out Pixlee. Get the tools, gain the knowledge!
Wellness is the top trending hashtag on Twitter right now. Why? Because being well is more important than being healthy. It encompasses both mental and physical #wellness.
When using the hashtag wellness, you have the potential reach of almost 600,000 followers. You also have the power to impress 644,000 people with one word.
There are 117 unique tweets per hour using the hashtag wellness with an exposure of over 25,000. In one hour, there were over 29 retweets using this hashtag. This is hot right now!
Health is an extremely popular hashtag on Twitter because it is a top search term for 2019. Since there are different health trends, many are trying to keep up with them by using social media. The hashtag #health can bring up several different areas to help in a personal #health journey.
When using the hashtag health, you have the potential reach of almost 600,000 followers. You also have the power to impress 688,000 people with one word.
There are 396 unique tweets per hour using the hashtag health with an exposure of over 1 million. In one hour, there were over 166 retweets using this hashtag. This is hot right now!
Fitness is a super trendy hashtag on Twitter because it we all want to incorporate different ways of it into our lives. Since there are different fitness outlets, the search is always on. The hashtag #fitness brings up all the different types, ways and people that are doing it. It’s inspiring!
When using the hashtag fitness, you have the potential reach of over 219,000 followers. You also have the power to impress 260,000 people with one word.
There are 312 unique tweets per hour using the hashtag fitness with an exposure of over 49,000. In one hour, there were over 92 retweets using this hashtag. This is hot right now!
Lifestyle is a unique hashtag on Twitter because it encourages people to be part of a healthy movement. Searching for a certain lifestyle implies that you are trying to be healthy physically, mentally and spiritually in whichever capacity they see fit. It’s a #lifestyle!
When using the hashtag lifestyle, you have the potential reach of over 219,000 followers. You also have the power to impress 260,000 people with one word.
There are 121 unique tweets per hour using the hashtag lifestyle with an exposure of over 2 million. In one hour, there were over 37 retweets using this hashtag. This is hot right now!
Nutrition for all the obvious reasons is a highly sought after hashtag. With the constant search for the right foods to stay on top of our health, nutrition ranks right up there. Nutrition encompasses not only what we eat but how we much we should it and when. Got to stay on top of our #nutrition!
When using the hashtag nutrition, you have the potential reach of over 259,000 followers. You also have the power to impress over 300,000 people with one word.
There are 42 unique tweets per hour using the hashtag nutrition with an exposure of over 6,000. In one hour, there were over 12 retweets using this hashtag. This is hot right now!
Eat clean is a newer hashtag that is taking hold of Twitter because we are all realizing how important the ingredients of our food our. The key concept is “less out of a box and more out of the ground”. It’s funny how we have to be reminded to eat clean foods like vegetables… Eat clean, my friends!
When using the hashtag eatclean, you have the potential reach of over 223,000 followers. You also have the power to impress over 275,000 people with one word.
There are 4 unique tweets per hour using the hashtag eatclean with an exposure of over 1,800. In one hour. This hashtag has a long life which means it will come up in a search for years.
Work out or workout are both extremely popular hashtags because, well, you need to. Working out is a huge part of being healthy and incorporating a positive well being. Not only does this hashtag find different workouts it motivates you by seeing other people working out as well. So get up and move, it’s time to #workout!
When using the hashtag workout, you have the potential reach of over 210,000 followers. You also have the power to impress over 265,000 people with one word.
There are 83 unique tweets per hour using the hashtag workout with an exposure of over 10,000. In one hour, there were over 38 retweets using this hashtag. This is hot right now!
Healthy recipes is a super fun hashtag! This trending hashtag on Twitter brings sooooo many meal recipes that are good for the whole family. If you are looking for new ways to cook or just bored with the everyday meal, this hashtag is for you. Time to get some new #healthyrecipes in your kitchen.
When using the hashtag healthyrecipes, you have the potential reach of over 476,000 followers. You also have the power to impress over 585,000 people with one word.
There are 8 unique tweets per hour using the hashtag healthyrecipes with an exposure of over 2,400. In one hour. This hashtag has a long life which means it will come up in a search for years.
Fitness goals may be the most “hipsterish” trending hashtag on Twitter, however, it definitely hits the mark. It puts fitness and goals into one, which is pretty genius. Do the fitness, hit the goals – see how people do it all over the world. It’s a win-win. Not get out there and hit your #fitnessgoals!
When using the hashtag fitnessgoals, you have the potential reach of over 2,900,000 followers. You also have the power to impress over 3.4 million people with one word.
There are 4 unique tweets per hour using the hashtag fitnessgoals with an exposure of over 840. In one hour, there were over 21 retweets using this hashtag. This hashtag has a long life which means it will come up in a search for years.
Although this is a slightly specific hashtag, it’s a very trendy one because gluten free is all the rage. Apparently gluten is highly inflammatory and causes weight gain, who knew? Following the gluten free hashtag on Twitter allows you to find out ways in which you can incorporate it into your life, recipes and brands that all participate. Have you tried going #glutenfree?
When using the hashtag glutenfree, you have the potential reach of over 2,900,000 followers. You also have the power to impress over 3.4 million people with one word.
There are 25 unique tweets per hour using the hashtag glutenfree with an exposure of over 13,000. In one hour, there were over 8 retweets using this hashtag. This is hot right now!
Ahh yes, exercise. The old school term for fitness. The hashtag exercise is still very valid albeit an older term. Searching for the hashtag exercise on Twitter will yield interesting results like different programs, software that helps you stay on track, people in the middle of exercise, but mostly people taking selfies in gym mirrors. Next time you #exercise, snap a pic, Twitter will love it.
When using the hashtag exercise, you have the potential reach of over 665,000 followers. You also have the power to impress over 360,000 people with one word.
There are 62 unique tweets per hour using the hashtag exercise with an exposure of over 11,000. In one hour, there were over 21 retweets using this hashtag. This is hot right now!
Motivation is key to a healthy lifestyle. If you aren’t motivated, you won’t be healthy. This hashtag helps you to find motivation, see it and maintain it. Twitter loves motivation (especially on Mondays) and it applies to all areas of your life. Stick a hashtag #motivation on the end of a tweet and see where it takes you.
When using the hashtag motivation, you have the potential reach of over 354,000 followers. You also have the power to impress over 437,000 people with one word.
There are 279 unique tweets per hour using the hashtag motivation with an exposure of over 2 million. In one hour, there were over 92 retweets using this hashtag. This is hot right now!
Healthy is the word that derives directly from the core of health. To live healthy is to be in good health. Twitter loves a good healthy hashtag. It is important to have both health and healthy in your search on social media because they will show different results. Healthy will allow you to see healthy lifestyle, meals, workouts and people doing all of these things. The #healthy hashtag that has it all.
When using the hashtag healthy, you have the potential reach of over 657,000 followers. You also have the power to impress over 723,000 people with one word.
There are 117 unique tweets per hour using the hashtag healthy with an exposure of over 28,000. In one hour, there were over 33 retweets using this hashtag. This is hot right now!
Vegan is a taboo hashtag that people feel strongly about leaning either one way or the other. Vegans swear by being vegan. Carnivores swear that protein is life. Either way, this hashtag is hot on Twitter for both sides of the coin. If you are seeking information about going vegan, recipes that will help in your health journey or those that are practicing the #vegan lifestyle, this hashtag is the jackpot.
When using the hashtag vegan, you have the potential reach of over 137,000 followers. You also have the power to impress over 197,000 people with one word.
There are 183 unique tweets per hour using the hashtag vegan with an exposure of over 46,000. In one hour, there were over 134 retweets using this hashtag. This is hot right now!
Food may seem like a simple, albeit vague, hashtag but it really does bring forth surprising results on Twitter. Some of the results may be unhealthy, so you may want to couple this with the word healthy so that you get a more refined search. Most of the hashtags will will produce photographs of meals, which can be helpful if you are a foodie. After all, #food is life. Tweet that.
When using the hashtag food, you have the potential reach of over 608,000 followers. You also have the power to impress over 756,000 people with one word.
There are 283 unique tweets per hour using the hashtag food with an exposure of over 83,000. In one hour, there were over 109 retweets using this hashtag. This is hot right now!
Love wins, every time. This hashtag covers all the different kinds of love. Love of body, love of mind, love of self, love of others…it’s the hashtag that has it all. Who isn’t in love with love? Apparently the entire Twitterverse love talking about love. It’s one of the top hashtags trending across all social media. It’s all about #love.
When using the hashtag love, you have the potential reach of over 395,000 followers. You also have the power to impress over 462,000 people with one word.
There are 854 unique tweets per hour using the hashtag love with an exposure of over 6 million. In one hour, there were over 296 retweets using this hashtag. This is hot right now!