Twitter Marketing: Your Growth Campaign for 2020 and Beyond

Twitter marketing is a beast. Let’s face it.

You can’t live with it and you can’t live without it, am I right? It’s like being in a relationship with the internet.

So, I’ve been in a relationship with Twitter going on 5 years. I’ve watched it grow, evolve and slowly but surely – in a 140 characters or less – take over the world. If you are on it, you know what I mean.

If you’re looking to master the art of the Tweet, it’s time to learn a little about it’s history, it’s future and it’s impact on your business. It’s a huge platform that isn’t going anywhere, so if you want to grow, you’re going to have to accept the little blue bird into your social network.

Let’s talk Twitter.

Twitter Basics

What is Twitter and why does it matter?

Wikipedia defines it as an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Who really defines things with Wiki anymore? Are we even sure we trust it?

Twitter, to me, is a tumbling newsfeed that has short snippets of info that can start threads of conversation all over the world. You can share comments, links, images and retweet them as well. It’s FAST. It’s like if Facebook were shortened and sped up.

The important thing you need to know about Twitter is that it’s run by Jack Dorsey and who knows which side of things he is on. You need to follow the right people, understand that the newsfeed “trending tweets” are hashtag based and that you have a voice. Make it a good one.

Twitter login

Here ya go – this is the beginning of Twitter. They make it seem as easy as 1-2-3. It’s a bit more complicated than that though.

Twitter Marketing

When you get on the Twitter campaign, it’s hard to slow down! When you truly understand the power of building relationships in shorter sentences, it impacts how you do everything.

Let’s talk about marketing yourself or your agency on Twitter. It’s a slow process, so don’t get too excited about it happening overnight. Take it slow and learn the right path for you.

  • Start by setting up your profile nicely. Here are a few awesome profiles to follow by Greatist to check out for reference.
  • Follow like-minded, collaborative or potential partners on Twitter first. 😉 Check out their profiles and content.
  • Follow trending hashtags of topics you enjoy.
  • Create Twitter Lists of people you’d like to collaborate with. Thanks, Sprout Social for the awesome breakdown!
  • Tweet often! 4x a day is recommended here, folks. That’s why you need a sweet tool like Buffer or Hootsuite to get you automated.
  • Join the conversation (but be nice!) by jumping in on threads.
  • Retweet (read reshare) other people’s Tweets 10% of the time.
  • Pin your tweets about fun events, news or discounts to the top of your profile for more (and longer) engagement.
  • Join Twitter chats (thanks Raven!) for conversations centralized in a certain topic scheduled at a certain time. Join in enough and you might just get invited to be included in one!

It’s sort of a lot of work. Which is why people hire marketing managers (like me) to take on the full weight of the Tweets – amongst other social media profiles.

If you need some help, that’s what I do. I’m here for you. In fact, I wrote a little eBook that might help you not feel so overwhelmed by it all. It’s free – give it a read.

Marketing in a Box EBook
Download the Marketing in a Box ebook for free marketing training, templates and resources for your agency. 

Twitter Do’s and Don’ts

Before you Tweet, think about who it will reach, how it will sound and how it will impact yourself or your brand.

Tweet with your best face (or typing hand) forward – as a human. Nothing more, nothing less. Don’t pass judgment, be evil or fall into the dark threads. Be authentic and nice, please!

Note: there are a lot of negative vibes on Twitter. You are going to have to do the filter noise technique I taught you because you can easily get swept away by the negativity. Be sure to unfollow just as much as you follow when necessary.

  • Do: Represent your brand with passion in a non-salesy way.
  • Don’t: Push sales every Tweet.
  • Do: Tweet consistently about various topics, not just yourself.
  • Don’t: Post only about yourself every Tweet.
  • Do: Retweet and support others.
  • Don’t: Retweet someone only to promote yourself.
  • Do: Follow trending hashtags and share your expert advice where necessary.
  • Don’t: Hop into threads that you don’t have expertise on and share your opinion.
  • Do: Research all news sources prior to Tweeting
  • Don’t: Tweet something you haven’t read and don’t actually support (or is fake news)
  • Do: Stay positive, consistent and true to your brand.
  • Don’t: Be negative, absent or fake to your brand.
  • Do: Share your Twitter social profiles on your website, content and in your newsletter.
  • Don’t: Forget to share your Twitter profile everywhere.

It’s easy! Treat Twitter how you would want to be treated. Tweet out of a place of love, not hate.

CBCInked Wrap Up: Twitter Growth Campaign

You ready to tackle the beast that is Twitter?

It’s a lot, I know. Don’t worry, take it one Tweet at a time. If you are ready to take the first step, get your Twitter account ready and start your tweeting engines. If you have a Twitter account and it needs some resurrection, I’m here for you! Marketing is a full time job, believe I know – it’s mine.

Twitter doesn’t have to be hard. Think of it as a conversation starter.

You got this!

XO

CBCInked

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Instagram Marketing Guide for Growth

Instagram is my favorite! This Instagram Marketing Guide is from my pure heart. Personally and professionally, Instagram is gold for growth. Unless you royally screw it up.

As a marketer, it’s important to know the basics of Instagram, so you don’t fail. Things are changing daily, so you’ll need a plan of attack to stay on top of your digital game. Trust me, I have seen some pretty epic fails on Instagram that I wish I could help.

It’s time to tackle Instagram and the power it holds.

Instagram marketing

Instagram Basics

What’s all the Instagram fuss about? It’s simple.

Instagram is another one of those social media platforms where people post pictures and words. I try to separate it from Facebook, even though they own it, as much as I can.

Your mission is to post the best photos, with the best captions and be the best Grammer you can be. Easier said than done. Check out these #Instagram tips by @cbcinked

It’s your choice to be personal or business on Instagram, so choose wisely! As a business on Instagram you will get some perks, and it’s free. You also have choices like:

I am not going to teach you how to set up your profile for Instagram, but here is a great resource from HubSpot on The Anatomy of a Perfect Instagram Profile.

Here’s my CBCInked Instagram feed – please feel free to follow me! I love connecting with other people and would be happy to see what kind of adventures you’re having online. 🙂

CBCInked Instagram

Do’s and Don’ts of Instagram

I’ve been using Instagram for longer than I’d like to admit.

I’ve seen it grow, evolve and trend. It’s important to be sure who you want to be online (on any social platform). Your online identity is equally important as who you are in real life, so be sure you represent yourself correctly.

  • Do: Represent your authentic self.
  • Don’t: Create a fake life online that doesn’t represent the real you.
  • Do: Take quality photos (background matters!)
  • Don’t: Take out of focus, fuzzy photos (with a toilet in the background!)
  • Do: Write a classy profile with correct information, grammar and punctuation.
  • Don’t: Put together a half-ass profile that has spelling errors and bad spacing.
  • Do: Post no more than three times a day. 1-2 posts are ideal.
  • Don’t: Post a thousand times a day.
  • Do: Post inspiring, helpful and educational content (young eyes are watching!)
  • Don’t Post hateful, judgmental or cruel content.
  • Do: Offer a reference to where they can find more information in the comments.
  • Don’t: Put a link in the comments, it’s not hyperlinked!
  • Do: Leave positive, uplifting and inspiring comments on other accounts.
  • Don’t: Spam other people’s accounts with salesy type comments.

I could go on, but I think you get it. You need to be authentic, respectful and helpful. I can’t express this enough – BE NICE.

Interested in more Instagram knowledge bombs? Learn how to market your agency in one simple download. Download the free eBook for a sneak peek at what’s included in the exclusive Marketing in a Box course! 

Instagram Stories

Stories are like those little images in a viewfinder – remember those?

Your Instagram Stories are another way to showcase your profile and brand with a little fun. They are short snippets of images and video that will last in an archived database outside of your feed. They are increasingly popular and should be used…properly!

When you create a story, it should be compelling, interesting and “on brand” as Alexis Rose would say.

Resist the urge to post whatever comes to mind first! Be sure to take some time to do a little research as your online identity is at stake.

Here are 21 Inspiring Brands Crushing it on Instagram Stories by Ampfluence to get some good ideas.

PRO TIP: Share highly personalized and professional snippets of short, sweet videos. Nobody likes a video that’s just too long.

How to Gain Followers and Influence People

Instagram is not easy to gain followers. You don’t automatically get people to follow you just because you post an image that you think is cool. Sorry to burst your Gram bubble, babe, but you are going to have to work for it!

So how do you gain followers? You put time and effort in, just like anything else.

Instagram is going to require daily activity, engagement and commentary. Other than posting 1-2 images a day along with your Stories, you are going to have to put time and love into other accounts as well. Here are few tips to gain followers and influencer people on Instagram:

  • In your caption be sure to tag influencers, mentors, inspiration or brands that you are posting about. That involves doing some research to find out the appropriate handles for each brand.
  • In your caption, be sure to hashtag the key categories you are posting about – the magic number is seven hashtags. Be sure you research each one to try and rank in search for the keyword or topic of the image posted.
  • Follow trending hashtags in discover or in your feed. Comment (encouraging, uplifting and positive!) on posts that are relevant to what you’d like to rank for.
  • Create a unique hashtag that is specific to you, that you can use and reference for brand awareness (I.E. #CBCInked)
  • Follow people, brands and companies that you admire, like and want to reshare. Re-share their posts and stories, tagging them and their hashtag to show support.
  • Comment, engage and re-share DAILY. There is no limit to the amount of comments you can share on other people’s accounts, so go nuts.

I put together 11 Instagram Influencers for a Healthy Mind if you’d like to start there – these are all great people to follow.

One of my favorite accounts to follow is NuLeaf Naturals:

If you’re looking for more marketing help, let’s chat! I have helped companies all over the world learn the ins and outs of digital, content and social media marketing. I am happy to chat with you about your goals for growth.

CBCInked Wrap Up: Instagram Guide for Growth

Instagram is an excellent avenue for growth in the digital marketing world. I encourage you to learn it, hone it and make it your own.

Be patient as you watch it grow. It takes time and dedication to successfully grow an Instagram feed. Don’t give up!

Again, I am here for you! Marketing is my life. If you are someone you know is interested in help with Instagram or social media marketing, please follow my blog, join my tribe, download my free eBook or reach out to me for a free consultation. We can grow together!

You got this.

XO

CBCInked

If you’ve learned something from this post – I want to hear about it! If you are an artist looking to further your Instagram presence, branch out with communities like RedBubble. They helped me grow SO much.

Full disclosure, I’m in with RedBubble because I love them! If you click on any of my affiliate links, I will get a commission. But that’s not what I’m in it for – I really do love and respect what RedBubble is doing and I’m so happy to be connected with them.

Life Lessons I Learned from the Legendary Chris Lema

Do you know who Chris Lema is? If you don’t, you definitely need to now.

This is Chris. Chris changes lives.

Chris Lema

I have had the pleasure of knowing Chris from the WordPress community and he has literally changed my life. I’m on a quest to better myself, my business and my future. Chris just helps me do that.

Here’s what I learned from Chris Lema:

  • The Bridge Framework
  • Pitching a Sale = Losing that Sale
  • Investment > Cost
  • Storytelling vs Listening

None of that makes sense to you now, however, if you take a minute out of your day – this article could change your life like it has mine. These life lessons are not just for sales, they are for your everyday life.

For the quick record – I don’t work for Chris. Although that would be rad! Kidding, I love my job. I am not making any commission off of this article (which would also be rad!) NOPE! This is just something I wanted to share with the world because it has helped me so much.

Let’s talk about life changing stories.

The Bridge Framework

To kick off, I want to talk about sales. I am in the marketing and sales world and have evolved my strategy over the last 12 years as times change.

The evolution of sales has come from cold calling, knocking on doors to throwing events and social media networking. It has come so far! I am super happy that we are moving toward a more human-centric approach as that’s more my style.

There are two types of salespeople in the world. Those that pitch a sale and those that educate and offer assistance. That framework set up front is everything.

Here’s a little story about a milkshake….

Here’s the premise…(I am going to butcher it, Chris does it WAYYYYY better.) *Cringe

You want a milkshake. It’s across a stream. You can’t cross the stream because it’s too deep. You need another way. You keep walking and asking others if they know a way. You need a bridge to get over the stream to get to the milkshake. So, in actuality – you don’t need the milkshake, you need the bridge.

So, do you build a bridge for your clients or do you sell them the milkshake? They already know they want the milkshake, what they don’t know is that they need a bridge to get there. That’s your job.

The bridge framework is about education. The reality is that people don’t know what they don’t know. Sometimes, they don’t understand how to get there!

If none of this makes sense to you – you need Chris in your life. His services have transformed businesses on a whole other level. He’s pretty epic. And as his website says – Reach out, Say Hello. Promise you won’t be disappointed.

Pitching a Sale = Losing that Sale

“You don’t have to accept the framing that a customer brings to you.” – Chris Lema

What does this mean? Simply that there are two ways to start a conversation in sales. You can pitch the sale and talk about how awesome you or your service are. Or you can educate your potential client on how you can help them.

If the services don’t fit what they need, that’s okay! If it’s the right fit, it will work. There is no need to convince someone that they need your product or service. if you are pitching a sale, you’ve already lost – according to Chris.

So how you get your sales pitch across without sounding pushy? That’s easy, framework.

A framework allows you to develop and deploy a philosophy that engages with a buyer in a meaningful way. It allows you to align your point of view with that of the buyer, giving you the flexibility to work with them to achieve their objectives, thus delivering specific business and personal impacts.

Basically, think in the mind of your target audience.

Here’s an excellent resource that really changed my entire perspective around on framework. You can use this book to learn about ways to handle conversations in your business, your personal relationships and your own self-care.

PITCH ANYTHING
by Oren Klaff
An Innovative Method for PRESENTING, PERSUADING, AND WINNING THE DEAL

I know it says “pitch” anything…and we talked about not doing that – but you have to read it to find out why!

Investment > Cost

This was a cool thing I learned on one of our “Virtual Happiness Hours” at GoWP. We host a Friday afternoon get-together on Zoom with a few (hundred) of our WordPress friends…and it’s amazing.

Chris Lema joins us quite a bit for these and the knowledge drops are priceless!

The problem in question was “what if my client says it’s not in the budget and the cost is too high” – which, let’s face it, happens a lot. It’s always about money, right?

The answer is simple. (Again going back to framework here…) When a potential client talks about cost – you ask them the question – are you building a website or are you building a business? Are you investing in your future or are you “paying for right now”?

Boom!

If the potential client is not invested in their future they are always going to focus on the cost right then. Thinking of it as an investment is another framework in that they believe their business will last. This is their PASSION. There is no price on the value you place in your future. You can’t argue with that logic.

Next time you have a potential client haggle about money, it simply means they aren’t invested in it. They aren’t passionate about what they do because they can’t see beyond money.

Try a take away! Let them know that they may not seem invested. See what they say!

Storytelling vs Listening

If you know me at all, you know I’m a talker. 🙂

Growing up everyone always told me that I talk too much. I even got ‘excessive socialization’ on my report card in 4th grade (and probably other grades…) Talking is why I am in the sales bizz to begin with, right?

I have learned over the years that there is a balance to it. Knowing when to conduct a story and knowing when to simply listen are the factors. They are both equally important. You are trying to connect with someone and educate them at the same time.

Here’s a little post I wrote on how to sell (without selling) on social media: Selling on Social Media: Major Wins + Epic Fails (2020)

And, here’s a little step by step sales (call) process that I came up with, both from watching Chris and from experience over the years:

1 – Smile and ask questions. Make a connection and be sure to say their name. Don’t be distracted by notifications. Focus and eye contact are key. Do NOT start talking about yourself first.

2 – Ask them to talk about their problems, pain points and why they reached out to you. Keep asking as needed! Take notes here and listen without interrupting.

3 – Answer questions with short, technical responses. Do not go off on any tangents.

4 – Reassure, be understanding, and offer results – not the product. Be relatable and compassionate regarding their problems or pain points. Always end with asking questions about them.

5 – Wrap it up – be mindful of their time. Be helpful, courteous and organized in your closing with next steps action items. Go back to the beginning connection and don’t forget to smile!

The only time that storytelling plays a role here is if they are specifically asking. Do not launch into a story about how you know how they feel because this and that and you you you. Nope. Nobody cares.

This call is considered a “WIIFM” conversation – “what’s in it for me”? Understand that the potential client is only interested in how it benefits them – NOT YOU OR YOUR COMPANY.

Other than that, I would sit and listen to Chris Lema tell stories all day long. And you can too – I recommend tuning in to his podcast.

There is definitely an art in storytelling. There is an equally important art to listening. You have to become the master of both. You may need Chris’s services to do it, but that’s fine!

CBCInked Wrap Up: Lessons I Learned from Lema

These lessons have helped me so much in my life, my work and my self talk! I now take a breath before I respond when asked a question. I now try to listen before I inject. TRY being the key word. I fail sometimes, but that’s okay!

I’m a WIP! And being a work in progress means that I’m working on it. Are you working on being a better you? Are you working on selling without selling? It’s a tough time out there for business, so it’s important to evolve as the times change.

Having a human centric approach to sales is your best bet for success.

But hey, what’s in it for me?

XO

CBCInked

Marketing in a Box EBook
Download the Marketing in a Box ebook for free training templates and resources to grow your brand.




How to Dial Down the Social Media Noise and Still Stay Positive

The media can be incredibly overwhelming. Learning how to dial down the social media noise is a full time job.

Since the global pandemic my family now refers to as “Rona”, I’ve learned how impactful the media – specifically social media – can be on your mental health.

I live and breathe social media, marketing and all things online. Being online and in the media is my job. Literally. So how then, do you not let it impact your life in a negative way when the world is on fire?

Social media wasn’t created to solve your problems! It was made to connect us. I found a few ways to dial down the noise of the media and still feel informed (and positive)! It wasn’t easy. #socialmedia

social media marketing

A bit about why I’m writing this post…

Since my career is built around social media and marketing, I spend 8 hours a day hearing from people all over the world – the good the bad and the ugly. I am an empathetic, sensitive person who absorbs feelings. I find myself wanting to help or “fix” situations that are helpless. I’m assuming most people feel this way when they read about the woes of the world online.

Even before the pandemic hit, there were wars going on in the world that I could do nothing about. I continued to let it creep into my subconscious and affect my daily life. I couldn’t help but let it in!

Quickly it started to dissolve my positivity, my physical strength and my immune system. Have you ever felt physical body pain from reading an article online? I have. I realized how impactful the content that I consumed on a daily basis was to my mental health, my relationships and my physical health. That’s when I knew it was time for a change.

If you’re like me, you check your notifications when they come up. You obsessively and compulsively check your comments and feel the pull of the response. That can be draining!

Hence, this article. Let’s find out ways to dial down the social media noise and still stay informed (and positive!).

social media audit

Social Media Audit

One of the biggest things you realize when you’re in the middle of a “social media trend fest” is what kind of content comes through from whom you follow.

For years you may be following someone you thought you knew (newsflash – you don’t know these people online behind their profiles) and then something dramatic happens in the world and they all of a sudden pipe up. They say things that you had NO idea they felt. They turn into an expert on things you know they might not be. Everyone has an opinion all of a sudden and it is SO imperative to get it out to the world that there is a battle. It’s not your battle!

Here are a few ways you can begin the journey of filtering the noise of social media:

  • Review (and trim!) who you’re following. You do not need to follow 3 million people that have a negative impact on your mental health. Review their feeds, their engagement and their comments. Trim out the people that don’t have a positive affect on your life, your future or your mindset. It’s okay to cut those people out of your life, trust me.
  • Review (and purge!) your own content! You have evolved and changed over the years and your social profiles should reflect that. I wasn’t the same person that I was two years ago. If you’re actively engaged on deep matters online, be sure you still feel the same way you did when you posted (in the throws of emotion) at that time.
  • Assess which platforms are needed (and throw away the rest!). If you are no longer a fan of a certain a social media platform, pitch it! If Instagram brings you joy and Facebook brings you sorrow – listen to those signs. You don’t need to be everywhere all the time. Pick a platform or two that will help you (or your business) and run with it.

Please dedicate some time to also understanding yourself, your opinions and your stance on things. Having an online identity is a reflection of who you are as a person.

You need to ask yourself, are you spreading love or hate online?

social media

Filtering the Notifications

How many bleep blarp bubble dings did you receive today?

Your notifications can be your best friends or your worst enemies. The good thing is, they are adjustable according to the priority. And again, you have evolved from the same person you were when you set them up…maybe. If you’re not, and you feel good with all the notifications, skip this section.

Here is what I did when I felt so overwhelmed by the social media notifications across the board:

  • Phone: I moved the apps that went off constantly to the second page of my phone screen – still open. I then adjusted the notifications of Facebook, Twitter, Instagram and Snapchat to be only when I am mentioned. I turned off “news, discovery or friends comments”. I turned off all lock screen notifications that didn’t mention me. Alternate idea: create a Social Media folder on your home screen and put all social apps in there, still minifying the notification settings.
  • Desktop computer: Turn off ALL social media notifications! You do not need your social networks bothering you during your work day. You have a phone for that noise. Turn off desktop notifications and watch your “trending news” emails from those as well. You do not need a summary of news in your inbox, it should be your choice to read it, when you open it.
  • Timeboxing: this concept is ideal for those that need to get things done in blocks of time (like everyone). Time boxing is literally blocking your calendar, email and notifications during a certain period of time to stay focused on the task at time. Here is an amazing color-coded (FTW) timeboxing example from Clockify. I dig the colors.

Shine a Positive Light

Understand that you have a voice. Your voice is important.

This means that you have an online voice and a presence that is contributing to the noise. Time for a social sense check up! When you are learning to dial down the social media noise, it’s important to know your own online presence.

Ask yourself these questions when it come to your social presence online:

  • How often do you post?
  • What type of content do you post?
  • Where do you comment?
  • How do you comment and why?
  • What do you re-share and why?

If the answer to any of these is based in a place of anger, hatred or judgment – take note! Your voice matters whether it’s good or bad. If you can provide insightful, educated and positive contributions – go for it! Post away. If you are online to simply debate, debunk, shoot down or spread evil – check yourself.

Also, proofread your posts! Just sayin’.

Please take a look at my social platforms….

Instagram

Twitter

Facebook

Do you notice a theme?

Check out the profile information, the smiles and the positive vibe? Yeah, that’s online CBCInked. There is no hate, no judgement and zero drama. I’m not saying I’m the perfect online gal, however, this is one statement I am making by simply posting photos and content.

Your online life should be who you are in your real life!

If you have a negative feeling, ask yourself if it is worth it to post online? Is it going to hurt someone? Is it going to cause more anger to more people? And do you want that associated with you?

Staying positive online is NOT easy! You will need to fight three times harder to be positive over negative every time. But someone will reach out to you and say how much you’ve helped them and it will make everything worthwhile.

That’s also the reason I partnered with so many amazing people on this journey. You surround yourself with people that either lift you up and tear you down. Choose wisely!

You can be light or darkness. You choose.

CBCInked Wrap Up: Dial Down the Noise and Tune in to Yourself

Did we learn how to dial down the social media noise just a bit? The point of all of this is that you tend to lose yourself in the mix of social media when there is no need to.

You are unique! You are enough! You have a voice! All the things!

So when you begin your online presence on social media – it MATTERS.

Your mental health depends on the amount of content you consume on a daily basis. Know your sources, adjust your settings, tone down the notifications and take more time on yourself.

Peace. Love. And Artfirmations.

XO

CBCInked

Rise through the Mud or Let Go of the Root

Trying to let go of something?

I’m starting to figure out how to let go of the things I can’t control. It only took me 39 years. The ultimate question remains…

Do you rise through the mud or do you simply let go of the root?

Rise Through the Mud, artwork by CBCInked

We all know the story of the Lotus flower, right?

According to LotusFlowerMeaning.net, the lotus flower is considered pure as it is able to emerge from murky waters in the morning and be perfectly clean.

The lotus starts at the very bottom of the muck. It forges through the mud, where it blossoms once it’s free. We as humans have been known to go through some mud. We have been known to break free of it and learn how hard it can be, right?

My question is – do we have to fight through the mud or do we have to let go of the root to truly be free? Here’s what I learned.

Rising Through the Mud

What does it mean to rise through the mud?

The lesson here is that you have to learn how to tough it out, take the hard path and suffer through the mud in order to truly experience happiness (IE your blossom).

When does the “mud” stop? Do we have to keep having hard time after hard time to experience that release towards happiness? I think not. But we will get to that.

If your muddy waters seem to be dragging on forever, then when is it truly time to understand that you’ve been through enough and it’s time to blossom?

All good questions if you are on the pursuit of happiness, like I am.

thoughts on a sunset

Letting Go of the Root

As you know, I am a stepmom, wife and dogmom. I am also a full time marketing and sales professional, custom artist and a social girl living in a social distancing world. This has all taught me one thing. I need to let go.

I am not going to start singing, “Let it go” like Elsa, but I am going to change my approach to happiness.

I have been on the pursuit of happiness since I was born, I believe. My mission has been to find happy in all that I do. So when you go through muddy waters, your pursuit can be thrown off track.

When the COVID19 pandemic struck my household, my entire pursuit was changed from learning how to deal with everyday life to learning to survive. That changes you.

Here’s what I learned:

  • You can’t control anyone but yourself
  • You have to let your loved ones be them, not something you want them to be
  • You need to slow the hell down
  • You need to manage what you consume
  • You need to purge what you consume
  • You need to allow others to deal with things in their own way

Here’s how I changed my behavior accordingly:

  • I watched and changed my reaction to things as that’s the only thing I can control
  • I stopped inserting my beliefs, comments and advice and just listened
  • I stopped saying yes to everything and started being real with my responses
  • I turned off the news and turned on my music, meditation and affirmations
  • I let go of the negative energy with walks, healthy food and positive conversation (and my acupressure mat!)
  • I accepted other people’s opinions and let them go

In this context, I believe I let go of the root. I was trying to control everything and everyone around me and it just wasn’t working. A global virus doesn’t care if you have control over your life – it does what it wants and when it wants it. You need to evolve or die trying!

Additionally, here are some apps to up your health and wellness game.

Caylin 2.0 - Custom Artwork

CBCInked Wrap Up: You Do You

Listen, babes and dudes – you do you.

I participated in the fear of COVID19. I rode the emotional rollercoaster that everyone else was on when this thing started up until this moment. I yelled, screamed, pouted, cried and punched through this pandemic with all my fierce stubbornness. The virus didn’t care about my plans, my birthday, my family or my health. I learned things about people and their opinions that may sever relationships forever! It was ROUGH.

However, there is a silver lining.

I learned that letting go of the root allows you to truly kick back and say – that’s out of my hands. By simply caring about how I feel ONLY, it allows your spirit to take a break. You don’t have to save the world, you just have to save yourself.

Let go of the root AND rise through the mud.

XO

CBCInked

10 Steps to Help Deal With a Global Pandemic

Real talk – I feel I have failed myself in learning how to deal with a global pandemic.

I know there are three million people saturating your feed with news about self-isolation, quarantine, and the evil COVID-19. I’m not writing this for you. I’m writing this for me because I’ve learned some things about myself during this time that deserve to be documented. For historical purposes.

If you’re just stepping into my blog, do NOT think that this is the normal me. I practice wellness, positive energy and calm vibes all day! That’s why I failed! I let a global pandemic destroy the positive energy shield I built.

Here are ten steps to help deal with a global pandemic.

10 Steps to Help Deal with a Global Pandemic

The day that my husband walked into my office and said, COVID-19 has made it’s way to the USA, I thought of all the various horror movies I had seen about viruses. I even thought of zombies. So, that was my first thought. Don’t worry it gets better.

I did the unspeakable. I let the fear in.

It was small at first. It was a tiny fear that grew every minute…fear that we might have to change. Now we all know how everyone feels about change, however, this wasn’t a change that was drastic. It was much like a virus that was slowly going to infect my life.

The fear grew to panic attack levels. My body was in more pain then ever before. It was time for a change.

It was time to go back to the basics.

Step 1: I tuned out

The first thing I did was turn off the news and request that my friends and family do not talk to me about it unless it was good news. I knew what I had to do, I didn’t need to see the train wreck happen. I had to tell my husband several times to please stop telling me all the bad things that were happening and that if he wanted to inform me on something other than me having to stay home and stay healthy, it would need to have a positive side.

Step 2: I talked it out

The second thing I did was lean on my support system. I called my sister, my Mom, my Dad, my friends, I even talked through things with my dog. I text them more than I ever have – not all about this – just stuff. I text them about my day, just checking in. I am very grateful to have a lot of people that love me and now is the time that makes me realize how very important that is. Call everyone you know and tell them you love them.

work outside to help mental stress

Step 3: I went outside

The third thing I did was increase my outside time. I went out in the middle of the most pollinated season and just took it like a champ. I walked more, I bought a new hammock and rocked more, I worked outside more – whatever I could do outside, I did it. Never underestimate the power of nature. I began to appreciate the air and the breeze every walk I had.

Step 4: I found a new happy

The fourth thing I did was try to find alternate ways to be happy. I got out the games, puzzles, books, cards and crafts. I rearranged furniture, threw out old stuff, organized closets. It was starting to feel good to purge. Ivy and I came up with fun things to do. The puzzle has been the single best thing I have done for myself. It literally makes you focus your brain on just that – I highly recommend it.

COVID19 Meme - toilet paper

Step 5: I surrounded myself with happy

The fifth thing I did was surround myself with happy things. I only watched funny movies and shows, I only listened to joyful music. I only sent funny things to my friends and family. I shut out any negative energy from all sources on a massive level. Ivy helped with this one. We tried to make each other laugh. This worked pretty well.

Step 6: I let my emotions out

The sixth thing I did was run through the course of my emotions and accept that they were happening. I lost jobs, I saw people getting sick, I saw people dying…it was a vast array of different emotions that were changing by the minute. We are a family of three and the rollercoaster of emotions from all three of us were intense. I decided to accept that they would be there, let them come and let them go. Whether that be anger, tears, happiness or sadness. I let them in, let them be and then let them go.

Step 7: I refocused my energy

The seventh thing I did was realize that my energy at work was fuzzy, distorted and wrong. I realized that my role had shifted and I had to learn new ways to cope. I am in sales and marketing and my world was online, in the media, all day long. That was not healthy for me! I refocused, did deep dives online when I needed to and found new ways to focus my energy. It was one of the hardest things I’ve had to do this pandemic.

CBCInked Instagram
The family decided to dress up for dinner, it makes a difference. Try it!

Step 8: I learned to laugh about it

The eighth thing I did was really learn to make fun of it all. It’s not always easy, but the internet makes some really interesting stuff when it wants to. The memes, gifs and jokes that are coming out of this global pandemic are literally insane! Plus, Tiger King came out and that was the best thing Netflix has ever done.

Tiger King

Step 9: I changed my habits

The ninth thing I did was change habits that were excessive, destructive or wasteful. I learned that I was using way too much toilet paper before all of this, that’s for sure! I changed habits of taking care of my body, my family and my house. I increased my use of CBD to alter the negative affects on my body. I was training my step-daughter to be a healthier person all while we were slighting ourselves on these habits. Fear causes you to re-evaluate your habits.

Step 10: I rested

The tenth thing I did was have a mini-meltdown about the state of our world and learned I need rest. I listened to my body and just shut down. I took baths, read books and slept late. After all, there isn’t much that needs to be done! If you aren’t working on your habits, health or daily wellness at this point, what are you even doing?

CBCInked Wrap Up: Fail, Learn, Move on

I totally bombed this whole pandemic thing in the beginning. Did anyone else?

I look back at myself a month ago when all of this started and I’m ashamed I wasn’t stronger. I have been training for this my whole life! I live in chronic pain, I can do THIS!

Thank you to all of you who have helped me through this time. I pray that you are happy, healthy and going to make it through this. Stay safe, stay home.

Just know, if you are freaking out – you are not alone.

I hope these ten steps to help you deal with a global pandemic have…well, helped! Whatever this is.

XO

CBCInked

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Marketing in a Box Ebook by CBCInked




5 Quick Tips to Deal with Mental Strain (COVID19)

We all know the COVID-19 times. Mental strain anyone?

As strong as we all think we are, when things on a global level hit you, you aren’t really ever sure how you will deal with it mentally.

It’s important now more than ever to have a healthy mindset along with keeping your physical strength. During this trying time, we need to go back to our roots when it comes to mental health awareness.

That’s why I compiled these quick tips to help you deal with mental strain (on a global level).

keep a calm mind during covid19

Calm the Panic Storm

If you’re like me, you panicked at the beginning of all this Coronavirus noise. My mind automatically went right to the worst. I worried about me, my family, my friends, my business, and how this would impact my future. We all went down that road, if even for a moment.

Here are a few ways to calm the panic storm when it feels like it could consume you.

  • Worry only about the things you can control. Instead of worrying about what could happen, think about the tasks at hand and the present moment only.
  • Practice gratitude. When you have one negative thought or worry, think three things you’re grateful for immediately after.
  • Leave the panic spot. When you feel panic, stop what you’re doing and leave the area you’re in. Reset the brain.
  • Focus on the breath. This is a tricky one because breathing and meditation are hard when you’re in panic mode. If you can, focus on the breath for a few minutes and count if that helps. The Calm app can help this.
  • Affirm, affirm, AFFIRM. Affirmations will always help to turn the negative emotions around even if you feel they aren’t working in the moment. Keep saying them out load to yourself and eventually your mind will believe it to be true.

When I first heard about the COVID-19 chaos, I thought I could handle it. I thought I would not be affected and that my warrior shield was up. Then it slowly began to eat at me and I realized I needed to work twice as hard to stay positive. As soon as I was aware of this, I went back to the drawing board and started again like I was a brand new student.

activities for COVID19

Entertain Old School Ways

There is nothing quite like the old school mentality of handling things.

When we were little and the power went out, we would get the old school toys, books, puzzles and games out. There is something so familiar and nostalgic about this that will take you right out of panic mode and help you to reconnect on a level that brings peace.

Pull your family members or support system together to dig through the closets and bring out the old things that made you happy.

Here are a few ways you can beat the panic by entertaining the old school way:

  • Board games – A family favorite! Some of the ones we love are Scrabble, Scattegories, Pictionary, Chess and Word of Mouth. If you don’t have these available, they most likely are available online!
  • Playing cards – Who doesn’t love playing cards? There are so many fun games and digital options as well. We love Hearts, Spades, Slap and of course, War. It beats sitting around worrying.
  • Puzzles – If you have a big table available, it’s time to bust out the puzzles! Growing up, my Mom always had puzzles going and we would get sucked into the joy of puzzle making. It also encourages witty banter and chatter as you are focused on something else and it takes the pressure off of talking. Great for teenagers.
  • Crafting – This can take many shapes! If you have old clothes to rip up and sew, that could be fun. Creating poster board magic, science type activities or just plain old yarn – just craft it up! See what you can create just by getting supplies out.
  • Drawing – One of my favorite choices! You always have pen and paper when all else fails. You can even have drawing challenges where one person starts a drawing and passes it around to each other to finish.
  • Trivia – If you need to go online for this, there are a ton of trivia apps, websites and downloadables you can get that are around all different types of trivia. Make it challenging for your family!
  • Word Games – when all else fails, make up some fun word games! My family came up with this fun game called the “Alpha List Game” where you choose a topic and go down the list of the alphabet having to name something in alpha order. (I.E. Movies: Anaconda, Bluestreak, Catch me if you Can…. etc.) You had to do this as fast as you can or you were out! Pass it along to your family, see if they like it.

Digitally Detox

After you have all the appropriate information needed to survive… take a digital break.

When you’re consumed with social media, news and opinions online it can truly take over your mind. I’ve learned this the hard way because my job is all around digital marketing and social media. I am in it every day, all day along with promoting my own artwork – it can be exhausting at times!

Here are a few ways you can do a small digital detox during this time:

  • Turn down the notifications on your devices. If you get notified of every single thing all day long, it’s time to turn that noise down so you can focus on other things. Only have the notifications you need for work or family life be interruptive to your day.
  • Time block away from technology. If you can choose to do other things that don’t require technology for big chunks of the day, that’s encouraged.
  • Close the negative tabs and open the positive ones. At times it will be appropriate to stop following the news and start following more positive avenues. Again, make sure it is when you feel safe, if it is feeding your fear – turn it off.
  • Turn down the news and turn up the music! When you can, turn off the news and turn up the tunes. Music will lift up the mood and still allow a bit of technology in to satisfy your digital needs. Dancing optional.

I know it’s important to stay informed. It is also important to not let it consume you. Make sure you have a healthy balance of both here.

Positive outlook during COVID19

Turn the Conversation Around

You are the only one who is responsible for your own attitude. You can choose to be a part of the problem or part of the solution – as the saying goes, right?

You may need to ask yourself, are you the person who is calling, texting and posting about all the negative aspects of this global pandemic? Keeping our reactions, emotions and conversation in check is your number one priority when helping to stop spread the panic.

These quick tips on turning the negative spread of conversation around can help:

  • Catch yourself when you head to the dark side. If you feel yourself slipping into negative speak, you need to catch yourself and stop it – that is not someone else’s job.
  • Listen with the intent to help, not harm. If someone is being negative, listen with an understand and open mind. Your reaction can be infectious, so be sure to offer helpful words, not harmful ones.
  • Offer words of wisdom, not opinion. Your opinions matter, however, if they are purely negative – it may be better to keep them to yourself. If you have nothing nice to say, don’t say it at all.
  • Only state facts, not bias. If you are responding to negative speak, offer words that will have a positive impact, not your opinion filled with falsities.

Get Outside in your Own Little World

We know that social distancing is a very real thing. It’s our civic duty to help stop the spread of COVID-19. That does not mean you can’t go outside in your little area of the world, away from masses of people.

Going outside is always an avenue to spark a healthy life. It has widely known that getting outdoors helps you to build your immune system, deal with mental stress and encourage a healthy body.

These unique ways of getting outside may help:

  • Take walks – Walking is my main form of exercise as I have chronic pain and a ton of injuries. Walking for at least 15-20 minutes a day can literally help you turn around your mental state – just steer clear of fields of masses of people for now.
  • Backyard shenanigans – If you have a backyard or the ability to get to a small field, park or trail, do it. If you can get out and toss a ball around or get some movement that outside, go for it!
  • Nature trivia – This one can be fun if you have little kids! Go outside and try to name all the leaves, bugs or nature-like things you can. Start a trivia with your family to learn new things outside.
  • Sit and soak in the sun – If you can’t walk around or you don’t have a backyard to play in, that’s okay! If you can get out and simply be in the sunshine, that still helps you. I have a hammock that I enjoy sitting in to just soak in the sun and get some Vitamin D.

CBCInked Wrap Up: Thriving over Surviving

I hope this article has helped open your eyes to a few ways to thrive through this trying time. I am affected by this way more than I thought I would be, which is why I hope to help those out there dealing with this in a similar way.

Remember – it all starts with your mind!

If you can try your best to stay mentally healthy, your physical health hopefully will follow. Stay positive friends!

Reach out to me with ways you’ve personally dealt with the time and what’s worked for you.

XO

CBCInked

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Stepmom Life: What I’ve learned, loved and bombed

I’ve been a stepmom for years. My stepdaughter has been in my life for 12 years, and over 5 of those have been with the official “stepmom” title. What does that even mean? It means we’ve both learned A LOT.

Being a stepparent is extremely different than being a biological parent in so many ways, I can’t even tell you. I will try to describe the world of being a part of a family that isn’t yours, being a parent to a daughter that isn’t yours and feeling the feels that aren’t yours.

Alas, here we are! I’m going to compile the various ways I have learned, loved and completely bombed at being a stepmom.

What I’ve learned

This whole blog post could be about what I’ve truly learned as a stepmom, to be honest. We’re going to hit the big ones, the home runs that every stepparent needs to know in order to have a fruitful relationship with their step kid.

I’ve learned that you need to clearly define the line between friend and authority. Often with being a stepparent, that line gets muddled because you aren’t mom or dad. If you have the chance to be in the child’s life early on, you are the lucky one. Take that time to build a definitive line between a friend and an authoritarian.

It’s quite tricky because the child will most likely view you as both. There are times when you are cool, kickin’ it as friends (as you should) and then there are the times when you have to be a disciplinarian (not my favorite).

The way that I figured out how to define this line is to provide a balance between fun things and not so fun things. Ask about their life but don’t pry. If they don’t want to share, that’s cool! If they break the rules, it’s not time to be friend-zoned though – the authority figure takes precedence over friendship at that time. Friends can’t help guide and teach, you have to separate it out and be ready to flip between the two within minutes.

I’ve also learned (and this is a big one, Moms!) that it’s not about me. In your stepkid’s world, it’s about THEM. You need to know that if words cut like knives, or feelings get hurt – it’s because they aren’t thinking like your older, wiser brain. They’re thinking about their own little world and can’t quite see beyond even that hour of the day. Don’t take offense if they say something off the cuff that doesn’t make any sense or is hurtful. 99.99% of the time, it’s not about you.

As a stepmom, the biggest thing I’ve learned is – it’s not about me! Being there for THEM is the most important. #lifelessons #stepmomforlife by @CBCInked

What I’ve loved

As you may have guessed, I willingly got into my relationship with my husband in the early years, knowing that he had a child from a previous marriage. I was lucky enough to meet Ivy when she was 2 years old, which gave us a lot of time to build a solid foundation. And we needed it!

I have loved a lot of things about being a stepmom, some of which have surprised me! My husband and I were on the non-plan plan when it came to having children and mostly chose not to, due to the fact that he already had one! I’ve loved that I have had the chance to be a role model for a “daughter” even though I didn’t have her on my own.

I love that I have a girl in the house to commiserate with! This one is pure old-fashioned girly girl fun, however, you forget how important that is when you live with a man 100% of the time. Ivy has turned into a sweet and funny teenager that brings a lot to the conversation whenever she’s around. She sees the world through a very positive lens (I’d like to think that she got that from me) and she laughs easily. Thank GOD she has a sense of humor!

I love that I’m “forced” to be a better person because I know she’s observing my behavior. I changed soooo many habits when I became a full time stepmom, because they were immature, irresponsible and would not have been good role model material. She, even though she doesn’t really know it, has made me a better person, simply because she is learning from me.

Last one. I am a natural born teacher (thanks, Mom!) I absolutely LOVE teaching Ivy things. We have this awesome white board in her room where she gets to earn things for positive behavior. Ivy has come so far because we are able to communicate through this board with good and bad reinforcement – and it satisfies my teacherly instinct to help her to be a better person. I think it’s working.

What I’ve bombed

As you probably have already read, I’m not perfect. Is any parent, really?

I have bombed it so hard core sometimes as a stepparent that I wake up the next day like WHAT HAPPENED and who was that person?? So, just know that you aren’t alone out there in your failures, parents.

The biggest bomb that comes to mind is my anger at outside forces interfering with our relationship. Ivy and I have been through a few really big life changes and it was hard to keep my emotions in check! We all felt the strain and pull of things happening outside of our family circle, and often times I would crumble! I wanted to be this strong, wonder-woman type of figure for Ivy all the time and there were days where I just failed hard.

I also have high expectations. I know the background from which Ivy comes from and I took it upon myself to help “fix” or “change” that behavior into something positive. With that comes this constant checklist of ways that she can improve and it may have come across as “you have to be perfect” when that was not my intention at all. I only want to shield or guard her from the evils of the past and future as any parent would. I had to remember to weave in positivity and gratitude into the mix – it isn’t always about the negative!

Lastly, I made it about me. I often would feel like the “outsider” in my husband and daughter’s relationship no matter how much they included me. It’s natural to feel like the third wheel when you are the only non-blood relative in the house! I focused my attention on my feelings instead of theirs and I learned from that.

With each of these bombings, I learned so much and hopefully have corrected my behavior so she doesn’t resent me when she’s older. Fingers crossed!

family card

CBCInked Wrap Up: Stepmom for Life

If you’re a stepparent and reading this, good luck! I didn’t chose this life, it chose me. It is what you make it.

You are going to love some moments, cry others and sometimes hate everything! That’s okay. At the end of the day, you have someone who is looking up to you, learning from you and loving you – and that makes you a better person.

Make sure you treat your relationship right! Be there for them, no matter what it is. Be present, be accountable and above all else BE COOl. Don’t be “cringy”, as Ivy would say. 😉

There is a place for all stepparents everywhere. Find yours and own it.

XO

CBCInked

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Top Instagram Artists to Follow (2021)

Where do you find inspiration? I find it on Instagram!

I realized that I had a choice to follow people, brands and companies that inspire me. My feed consists of positive energy, artists, encouragement, good vibe quotes and probably some celebrities. Shout out to Matthew McConaughey, you are just crushing it.

The sheer talent on Instagram alone is epic.

Follow the hashtag #art and include this in your Instagram feed, trust me. You will see some magical art daily! Disrupting the day with creativity is a great way to stay inspired. That’s why I compiled this list of top Instagram artists to follow ASAP.

Instagram hashtag art

Add these artists to your #Instagram feed right now. ? You will be so happy you did. #CBCInked

Top Instagram Artists to Follow

These artists listed have motived me personally to be more creative and step outside of my own head. They are all extremely talented in their own unique way.

Following these artists will brighten your day, spark hope in your creative side and encourage mental strength.

Here are my picks of Instagram artists to follow in 2020.

@artistjeremybrown

Jeremy Brown

Jeremy Brown

Owner / Artist The Art of Jeremy Brown

Founder of Love is Art

Abstract, Mixed Media, Painting, Design

Resident Badass AKA Love Affiliate

Jeremy Brown art

@artofalvin

Alvin Chong

Alvin Chong

Artist / Owner Art of Alvin

Tattoo Artist at Studio.artofalvin

Inking, Drawing, Tattoo Design, Abstract

Inking Warrior AKA Polarized Artiste

Alvin Chong artwork

@artoflei

Franklin Lei

Franklin Lei

Vis Dev Artist / Illustrator ArtofLei

Traditional Painter at Franklin Lei

Visual Developer, Illustrator, Digital Design

Professional Commute Sketcher AKA Gamist

Franklin Lei instagram art

@art_taurua

Pascale Taurua

Pascale Taurua

Owner / Artist Taurua – Pascale

Fashion Designer at Taurua Boutik

Abstract, Fashion Design, Painting

High Heel Capturer AKA Rockstar Painter

Pascale Taurua artwork

@cbcinked

CBCInked Instagram

Caylin White

Owner / Artist CBCInked

Creator of Artfirmations

Abstract, Mixed Media, Painting, Drawing

Positive Energy Person AKA Affirmation Queen


@charmaineolivia

Charmaine Olivia

Charmaine Olivia

Artist / Owner of Charmaine Olivia Shop

Instagram Influencer

Abstract, Mixed Media, Painting, Watercolor

Rainbow Goddess Warrior AKA Color Curator

Charmaine Olivia  artwork

@chrisguestartist

Chris Guest

Chris Guest

Owner / Artist of Chris Guest Print Store

Art Workshop Instructor / Painter / Reseller

Abstract, Mixed Media, Painting, Design

The UK Van Goghist AKA Ultimate Portraitist

Chris Guest artwork

@cw_creatyv

Curtis Wallace

Curtis Wallace

Founder of The Be Wear

Art Instructor at the Be Creative Studio

Abstract, Painting, Design, Fashion

Yogi King Muser AKA Expert Entertainer

The Be Wear

@ericcanete

Eric Canete

Eric Canete

Artist at Essential Sequential

Illustrator / Concept Artist

Concept Art, Illustration, Drawing, Design

Comic Extraordinaire AKA Shadow Master

Eric Canete instagram art

@glenn_arthur_art

Glenn Arthur

Glenn Arthur

Owner / Artist of Glenn Arthur Art

Visual Artist / Gallery Art Connoisseur

Abstract, Mixed Media, Painting, Visual Art

Art Nouveau Enthusiast AKA Life Admirer

Glenn Arthur instagram art

@giangalang

Gian Galang

Gian Galang

Owner / Artist at GianGalang

Artist / Illustrator / Painter

Abstract, Mixed Media, Painting, Design

The Bruce Lee of Art AKA Painter of All

Instagram artist

@gregmike

Greg Mike Instagram




Greg Mike

Artist Designer at GregMike.com

Founder / Creative Director of The ABV Gallery

Creative Direction, Muralist, Painting, Design

Incubator of Artists AKA Splasher of Streets

Instagram artist Greg Mike

@jessillustrator

Jessica Durant

Jessica Durrant

Owner / Artist of Jessica Durant Illustration

Fashion Illustrator / Workshop Artist

Abstract, Drawing, Painting, Fashion Design

Lifestyle Illustrator AKA Canvas Beautician

Instagram artist Jessica Durrant

@kelogsloops

kelogsloops

Hieu

Owner / Artist Kelogsloops

Digital Artist / Watercolor Expert

Digital, Watercolor, Painting, Design

Dream Chaser AKA Art Time Suspender

Instagram artist

@megryanflani

Meg Ryan Flanigan

Meg Ryan Flanigan

Owner / Artist Meg Ryan Flanigan

Illustration / Digital Art Master

Digital, Illustration, Drawing, Design

Your Favorite Artistic Bartender AKA Fire Fox

Art Instagram

@mevansatl92

Matthew Evans Art Instagram

Matthew Evans

Owner / Artist Matthew Evans Art

Muralist, Illustrator, Design for Hire

Abstract, Mixed Media, Painting, Design

Friendly Neighborhood ATLien AKA Rapperartist

Art Instagram

@pneillv

Art Instagram

Peter Neill

Artist at Art Station

3D Character Artist / 3D Illustrator

Animation, Illustration, Painting, 3D Design

Artist of the Future AKA 3rd Dimension Coolist

Peter Neill Art Instagram

@rashelle_stetman

Owner / Artist RashelleStetman.com

Rashelle Stetman

Owner / Artist RashelleStetman.com

Fine Art / Designer at Blackbook Gallery

Abstract, Tattoo Design, Painting, Fine Art

Artistic Adventurer AKA Full Time Freelancer

Owner / Artist RashelleStetman.com

@xsullo

Owner / Artist xsullo

Nick Sullo

Owner / Artist xsullo

Pop Surrealist / Digital Artist

Abstract, Digital Art, Illustration, Design

Cybernetic Picasso AKA DigiPunk

Owner / Artist xsullo

CBCInked Wrap Up: Instagram Artists FTW

I hope these artists inspire you!

Better yet, I hope you fill your social media news feeds with positive, motivating and empowering people. The world is a crazy place, please choose the path of good.

If we are going to allow tech to be a part of our creativity, at least be inspired by the greats around you.

If you would like to be added to this list of Instagram artists to follow, please send me a message! I love following new art.

Catch you on Instagram, friends!

XO

CBCInked

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Digital Art Revolution: Procreate Review 2.0

So my husband bought me Procreate for the iPad, along with an Apple Pencil.

Yes, he’s a great husband that’s very supportive of my art habit. He’s also a creative person in the technical world. He’s a UX/UI Lead Interactive Designer to be exact, so that’s pretty techy.

He introduced the word of digital art to me and I have such mixed feelings about it, I thought I would ask other artists in the world how they feel about it!

Here I am going to review my thoughts on digital art vs real life media, review Procreate and it’s tools and try to figure out if my art is headed in a new direction.

custom art and design

To Procreate or not to Procreate

That is the question.

For over twenty years, I’ve drawn, painted and colored with real utensils. I’ve gotten my hands messy, my shirts ruined and spots on the carpet with real materials. In college, my hands were black with charcoal and I almost always had paint on my face. It felt good. Like I had made something meaningful and those remnants were the aftermath of an epiphany.

Now, here we are. 2020.

There are digital artists making paintings in minutes with no paint at all. There are artists who never pick up a pencil and can undo a stroke at the click of a button. Does that feel like cheating? To me, it does. However….

Once I learned the ins and outs of the technical side of Procreate, it allowed a new side of my inner artist to emerge. Hear me out.

Without the need to purchase supplies, the unpredictability of the inks and the worry of making a stroke that would impair the piece…it works. The tools allow you to create work that is still in your style, still holds your essence – it’s just not in the studio. Needless to say, I still felt like I was cheating the art world somehow.

Here are a few pieces I made in Procreate… let me know what you think! (Sorry Disney, don’t get mad.)

Procreate Review

Procreate is an insane art tool! If you are an artist and haven’t tried it, you must.

To quote right from their website,

Procreate comes with an entire library of brushes with everything from pencils, inks, charcoals, to artistic brushes that lay beautiful painterly textures. Each brush can be customized with the Brush Studio or you can download thousands of brushes to suit any style you can imagine. If that wasn’t enough, you can even make your very own custom brushes.

When you first open the app, it’s mega overwhelming. Then you start to break down the tools one by one.

My husband (the tech master) taught me about the layers and the importance of working in different ones. That would be my first piece of advice.

Study the different brushes available and see what strokes suit you best. Play with the textures and backgrounds you can create with different angles of the pen. (The Apple Pencil is a must when you are creating!)

What I found was that when I learned every click meant something that could 100% manipulated, the true creativity came out. I learned I could use it as a light box, I could use it as a sketch tool, I could use it as a painting or a watercolor. And I never had to get my hands dirty.

Digital Art Revolution: CBCInked 2.0

Once I opened my mind to the fact that it wasn’t cheating, it was just using new tools – I realized that if you don’t evolve you die (as an artist). Evolution of your artistic ability may just be in the tools you use.

You never want to be comfortable doing the same thing, in the same style for the rest of your artistic career, right? #CBCInked

That is not to say that I won’t pick up a pen or a brush. I will get in the studio and make more messes with my art – I always will. But I am open to new beginnings, new styles and a new artistic revolution that may better me and my career.

Are you?

XO

CBCInked

Not sure if Procreate is your thing? No worries! I use Canva for simple design. Who doesn’t love Canva?? As an agency owner, I could NOT live with out them. Sign up to Canva with this link below and we’ll both get rewards!

If you ever need to create a graphic, poster, invitation, logo, presentation or anything that looks good – give Canva a go. It’s free!
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