The 2020 Year in Review: CBCInked

It’s safe to say that it’s been a year. Like, it’s been a year.

When the thought came to me to put together a 2020 year in review for CBCInked, it felt overwhelming. But it also felt so great to look back at all that I’ve accomplished.

When you’re caught up in the moment, you may not realize all the good you’ve done. You can stumble, give up hope, get knocked down and get back up time and time again. It’s important to address your challenges, recognize your growth and celebrate your wins.

It’s 2020, a year of ultimate rebirth.

I’m going to review all that has happened in my little CBCInked world, and beyond.

I rebranded myself

You ever wake up and hate EVERYTHING? Yep, that happened with my CBCInked brand.

For years I had been creating a brand without really creating it. I didn’t have a logo, I didn’t have an LLC, I didn’t have a “real” website. Then I had the brilliant idea to use my art AS my brand and just went with it. I created all of my branding from actual scratch – watercolors, alcohol inks, paper, and ink. The real deal. And the new branding came alive and I am happy to add it to my 2020 year in review!

CBCInked is a reminder that you can wake up one day and become something completely different. It’s never too late to become someone new.

I wrote my first eBook

I took the plunge as a digital marketer and decided to write my very own eBook. I had written a few for client’s in the past and it seemed like the logical next step if I wanted to launch a service ( more on that soon).

So, the Marketing in a Box eBook was born! I would be lying to you if I didn’t say that it was SO much fun. I loved every minute of the creative side! With tools like Canva and Google Presentation, it was all just customizing templates. But in a super CBCInked way.

My goal in the Marketing in a Box eBook was to help other people that have been in my position. A struggling “artist” that wants to get their name out there and be recognized as a talent. You need to market yourself to do that!

I launched my first service

Since I had made the eBook and people were actually downloading it, I thought – welp, I better actually make the Marketing in a Box course!

I’ve always wanted a digestible marketing course that didn’t confuse me or make me purchase things. YouTube was a nightmare for digital marketers because everyone was trying to sell themselves there…so I sat down and created a downloadable file with all the things you need to know to market yourself in an easy way.

It was a lot of fun! And then I realized, I would have to market that….


I partnered with new clients

Since this year was the year of virtual connection, the partnerships I made will be lasting. We bonded during a pandemic and nothing can touch that!

I made three new partners this year and I am so honored to be a part of their tribe! Here are my new partners that I am proud to be supporting:

What an honor to support these artists on their journey – whether it be in the art form or the wellness form. Good people are my favorite.

Not only that but I was able to meet new people to star on THEIR podcasts! How fun. I was featured on the following podcasts:

Speaking of podcasts…

I launched a podcast

This may be my favorite thing that came out of 2020.

I literally launched a podcast with my best friend. It’s the ultimate dream come true. I get to schedule a time with one of my favorite people and talk about deep feels and comedy reels? C’MON!

Here it is! The Deep Feels and Comedy Reels podcast – enjoy!

We have been talking about this for a while now, but Sarah and I have a lot to say when it comes to emotions. We figured we would put our laughable way of dealing it out into the world in the hopes it may actually help someone out there.

So far we have one episode (yes, we are working on the audio) and we have the next one coming soon!

K Squared Boutique with CBCInked

I created recurring revenue with my art

One of my favorite partners is K Squared Artisan Boutique right here in Georgia.

I met Kesha as an art teacher and supervisor at a private school in Alpharetta. She radiates joy and good energy, so I’m not surprised she started K Squared where local artists showcase one of a kind art (with her best friend, Katie – none the less!).

We connected on Instagram and I’ve been selling my Artfirmations at K Squared in Northpoint and Marietta for over a year now! Every month I will get a notification that my art sold and it makes my heart very, very happy.

I redesigned my website

My husband (the amazing Bear) offered me a seat on his WordPress hosting plan and I migrated my website all by myself. Props to GoDaddy for the smooth transition and ultimate customer support there.

This prompted to ask myself, do I really even like my website? Turns out, I didn’t. So, I took the plunge and redesigned with a whole new theme! Web designers know, that’s a leap. Every blog, landing page, CTA and form was redesigned from scratch by your girl.

I redesigned my website ON MY OWN.

It’s not the best website, but it’s sweet and to the point. In a year I will probably hate it and start over but that’s the life, baby. I am happy to add it to my 2020 year in review as a part of my rebirth as an artist.

I got through a pandemic

Yeah, that happened.

I am not going to focus my entire energy in this article on the fact that I made it through a global pandemic, but I did. I DID IT. Those of you that are with me understand that is a tiny but mighty feat. I could have named this – 2020 Year in Review: dumpster fire.

As we grow in the new year, I want to say that I’ve learned quite a lot about myself (some that I still need to work on. I also learned that I am a survivor! I truly have a passion to help people and that will always win.

Don’t get me wrong, I had to leave my life for three weeks to get myself back…but I did it. We all did. Clap yourself on the back! I bet I know what got you through it. Love.

As you know…love wins, every time.

Artfirmation: Love Wins

CBCInked Wrap Up: 2020 a year in review

Thanks for taking the time to read my 2020 year in review of adventures! There were a lot of losses, a lot of wins and a lot to learn from.

Take a moment and reflect back on the year, but only look at the accomplishments! Give yourself credit that you are strong and can get through what life throughs at you.

If you’d like to share your story on my blog, guest posts are now open! Reach out to me about fun partnerships in 2021.

You got this!



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Link Swaps: Blogging to Build Partnerships

Hey! New to SEO and looking to build some links to your website the good old fashioned way?

Even if you’re not familiar with the good old fashioned way, I am going to teach you how to build links through the power of content.

Yep! Blogging again. 🙂

Start creating your blog topic ideas now because you are going to need a solid article to make this happen.

Build a Blog with Quality Links

As you create blogs, keep in mind that you want to include 5-10 external links. These are considered shout-outs to trusted brands, companies you want to partner with and people you would like to support.

Your first step is to start writing. Write an awesome blog post and get these links included! If you don’t have time for blogging, I know a few content tools that could you help or you could outsource your content writing.

CBCInked does it again with these awesome link swap tips. It’s time to build partnerships with your #blog. 😉 #linkswaps

Reach out to Offer Link Swaps

If you have a trusted community, great friends and an awesome support system – you are doing it right.

Reach out to these people and offer a feature in your blogs (or vice versa!) Include them in your content and let them know how much you appreciate their expertise. This opens the door to quality link swaps – meaning that you can include yourself on their blog to drive organic traffic back to your website.

It’s a win-win for both parties because sharing is caring.

Here is a quick example! This is Dr. Sarah Porray, she is a Chiropractor (amongst many other amazing things) at Soul Blessed Healing in Marietta, GA. Not only and I going to give her a shout out in this blog, I’m going to link to her website (in this article and also linking from the image below). Then I’m going to reach out to her and let her know I feature here in my latest post! Knowing her, she will happily share it to her community and the web of link swaps have begun.

Soul Blessed Healing

Manage Link Swaps

Create a document with your blog log, publish date and the links included. Keep this updated, as this are going to be your “Link Building Partner” funnel.

Give first. Offer a link to their content first!

Make time. Schedule a block of time in your calendar to check this at least once a week, it can slip away from you easily!

Be sure to limit yourself to 2-3 requests at a time. And when you reach out, be kind, courteous and offer value (ALWAYS).

Be patient. Growing organic website traffic and relationship building both take time.

And…if you’re going to keep track of something, you mind as well make it pretty. I created a link building partners checklist that makes sure you keep track. This is just one example of what is available to you in the Marketing in a Box course.

Link building partnerships checklist

How to Run a Successful Link Swap

There are rules in the link swap game! First things, first – link to others. Here are the rest of the rules for linking out:

  • Use trusted brands, people you’d recommend and trust.
  • Find an article they have written that is relevant to you.
  • Link to them from your blog.
  • Reach out and let them know you featured them.
  • Keep track of it in your Link Building Partner funnel.

Now you’ve established respect and trust for the brands you are recommending. And you are offering them the ultimate win – a feature! Everyone loves to be mentioned.

Now it’s time to get some skin in the link swap game. Here is how to properly request links:

  • Send them your featured article with the link included.
  • Politely ask if they would like to collaborate on a link swap.
  • Offer a few anchor text options or blogs you found where you could include mentions.
  • Mark it in the Link Building Partner funnel.
  • Schedule a time in your calendar to follow up if you’ve got a yes (or a no).

Remember, link building partners are not a one and done scenario. If both of you are producing consistent content, you can throw links their way quite a bit! Keep those calendar reminders updated.

Interested in learning more about marketing? Download the free eBook Marketing in a Box with marketing training, templates and resources to grow your brand.

CBCInked Wrap Up: Link Building Ideas

I love link building through my blog!

It’s one of my favorite things to do because I’m lifting up others. I am offering a solid recommendation and passing along the goodness of people. Also, I often support local!

Keep blogging and keep linking out – it will all come back to you. Here are a few ways you can spread the link love:

  • Create a listicle article of all your top favorite brands
  • Add a testimonial or quote from the person you’re linking to 
  • Add a Click to Tweet to any article for a cool way to feature someone
  • Add a “Related Tools” section in the post featuring your favorite brands
  • Add your new Partners to your website

Good luck building partnerships through link swaps! You got this!

And, as always, I am here for you. The Marketing in a Box course is now available to you and you can learn all about building lasting partnerships with your marketing efforts. It’s an easy to swallow marketing course that you can learn at your own pace.



Slack Groups: A Guideline for Growth

How many Slack groups are you a part of? 3? 17? It can add up quick!

The power of Slack groups can be huge – if you work it the right way. If you’re not sure what Slack is or does – check it out! It started as a great way to communicate for remote work and ended up being a dual tool for marketing. I really enjoy Slack and find it as a great tool for communication.

Here’s what we will cover:

  • How to join Slack groups
  • Learn Slack etiquette
  • Engage for growth
  • To pay or not to pay
  • Your Slack Action Plan
  • Bonus: Start your own Slack group!

How to Join Slack Groups with Purpose

Before you get invited, request to join or start your own Slack group…share other content before your own to see the result!

Partnerships are made by lifting up others, supporting their goals and bonding over common challenges. So be sure to partner up on social before hitting Slack.

I work a lot in the partnerships world as a digital marketer. I have learned quite a bit about building quality relationships! I even wrote an article to help other marketers. 10 Partnership Building Tips for Marketing and this applies to Slack!

Let’s talk about etiquette…

Slack Etiquette

The first rule of Slack is to be nice. That is pretty much man law everywhere, but it’s an important reminder as you are joining a new community.

No matter what you have going on in your life, be sure to act professional, respectful and kind. It’s a time to bond together over common challenges, not cut other people down because they may not understand.

Slack Engagement Tips

When you join a new Slack group, take a moment to observe how the group works. Read the community rules and follow them, respectfully.

Start by adding yourself to different channels. If there is a welcome channel, be sure to introduce yourself and your brand. If there is an option, invite the group to view your website.

When you’re added to channels, observe behavior first and follow suit. It’s important to remember you are in another person’s community and that different Slack groups handle communication differently.

Ask pertinent questions. Involve yourself if you have something of value to share. Don’t push sales, help them with knowledge. Be open to various conversations and take your time to respond.

Marketing in a Box EBook
Download the Marketing in a Box ebook for free training templates and resources to grow your brand.

Slack Memberships: To Pay or Not to Pay

As Slack gets bigger and bigger, there is going to be more demand for powerful groups. If you are offered entry into a Slack group and there is a monthly fee, you do need to assess what value you will get out of it.

The bottom line is to make sure you have the budget to afford a monthly cost. After that, you would want to ask how you can use this Slack group to leverage lasting partnerships, increase lead generation and boost brand awareness. If it doesn’t affect your ROI, it may not be worth it!

The number of people in the Slack group doesn’t matter as much as the quality of engagement.

Slack Groups Action Plan

Create a list of Slack groups that you would like to be a part of. Remember, they can add up! It can be a full-time job managing a bunch of different groups, so be choosy about which ones you want to join.

Here is a quick Slack action plan to start today:

  • Make a list of quality Slack groups to join
  • Create a list of goals you’d like to get out of each group
  • Connect with members on LinkedIn, Twitter and Facebook
  • Once invited, engage with the Slack group by introducing yourself and what you do
  • Block a weekly time on your calendar to check each Slack group and engage
  • Offer value, respectful commentary and support
  • Participate in events you get invited to
  • Be patient, consistent and positive – the partnerships will grow

ProductHunt has a great round up the top 50 Slack communities to join – good luck! I created a free webcast that you can tune in all about Slack Groups. Hope it helps!

CBCInked Wrap Up: Start your Own Slack Group

Don’t be shy! Building your own Slack group can be a great marketing tactic for growth.

As the digital age becomes more and more prevalant, it’s time to make sure we stay conneted in different ways. There is something a bit different abotu Slack groups, they are more intimate and require care, just like relationships in real life.

Make time for Slack groups and make them count!

Good luck and let me know how it goes. I am a part of a few Slack groups that you may want to check out. Marketing Professionals, HubSpot, PressTribe and Ladies of WordPress are all wonderful communities that have helped me grow.

Now get going, slackers! 😉

You got this.


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Mental Health Tip: A New Pet May Be What You Need

It’s time for a mental health tip! A new pet may be exactly what you need as we move into a new chapter of 2020. But are you up for the responsibility?

In just a few weeks since widespread lockdowns were enforced because of COVID-19, more and more people have welcomed pets into their homes. And for good reason, too.

In a time of so much fear and uncertainty, pets can offer comfort and companionship, which can be truly vital in maintaining one’s mental health. However, this also entails taking responsibility for another living thing, as well as a commitment that goes well beyond the pandemic.

So if adopting a pet is something that feels compelling to you right now, refer to the links below in order to make an informed decision.

Mental health and pets

Research Your Options

If you find yourself gravitating toward an animal based on its cuteness alone, stop yourself and take an assessment of your lifestyle and living situation. If you live in a small space, for example, a big dog may not be the best choice for you!

You want to make sure that the pet you choose is a good fit; that they can live a healthy lifestyle! Here are a few resources to help you learn about pet ownership:

What You and Your Pet Need

Before bringing your new pet home, you’ll need some supplies around the house.

Having several cool toys around the house and a pantry full of healthy pet food will allow you to focus on bonding with your new friend. By being prepared, you can focus on the positive aspects of new pet ownership — as opposed to scrambling around for what you need!

Pet Care Tips

Of course, pet ownership isn’t all fun and games — you need to make sure you take good care of your animals. This includes discovering ways to show your pet that you truly love them and finding a vet that you can trust and rely on in the case of an emergency.

By taking care of your pet, they will, in turn, take extremely good care of you!

Dog Etiquette

Wrap Up: Mental Health and Pets

Welcoming a pet into your home—not just in the pandemic, but also beyond—could very well be one of the best decisions you will ever make. However, you do have to do the due diligence and learn everything there is to know about keeping a pet—the good and the bad—in order to truly make it so. That, alone, will truly speak of how ready you are for the responsibility.

This has been a guest post shared by Aurora James at Dog Etiquette! Their mission is to help dogs everywhere because there is no such thing as a bad dog. Check them out! If you are interested in creating a guest post for the CBCInked blog, reach out. I am always open to fun collaborations (especially when they involve cute dogs).

Sticky Notes to Success System

Is there anything better than checking something off your to-do list? 

With all the technology that can help you be more productive, I wanted to share my old school – nontech – system for success. Yes, it actually involves real paper and a pen. Remember those? 

When it comes down to getting things done, it can get lost in the digital mix. When you are assigned actions that need to be done, you are in charge of your own time. You are in charge of when that gets done. 

What work processes or flows do you use that help you stay productive? There are loads of programs, software tools and calendars that will help you achieve more. But what habits have you formed that really get the job done? 

Mine are all on sticky notes (or Post-it Notes, if you want to be fancy about it)! 

Who else loves sticky notes? #CBCInked breaks it down with the “Sticky Note System for Success” – I’m diggin’ it! #productivity

Why Sticky Notes?

I wish I would have taken stock in Post-it notes because I’m sure have paid my fair share in purchases. 

So you may be asking, why sticky notes, Caylin? Why are you physically writing things down when we have one-touch tech at your fingertips? Here’s why… 

When something is filed away in a folder, do you remember to use it as much? Not me. 

When I close out my tabs, there is no guarantee that I will remember to get things done. But when a bright hand-written note is on my desk the next morning, I know exactly what to do. 

When something needs to be done, are you going to guarantee that your mind will remember to do it without writing it down? Definitely not me. 

So I rely on both my technology and my penmanship. I set all the calendar reminders, add all the events with notifications so as not to skip any of my daily activities. So I DO use technology for recurring tasks on my daily agenda. 

Where the sticky note system comes into place is when I have larger goals, whether on a daily weekly or monthly timeline. These goals have actionable tasks related and have to be done outside of my everyday activities.

Hence, the sticky note system was formed and has worked for me since day one. (And I have now passed down to my stepdaughter. The husband didn’t adopt it as much.) 

The CBCInked Sticky Note System 

Are you ready to learn this wizardry? It’s really not that complicated…and maybe people are doing it everywhere! Here is the CBCInked Sticky Note System for Success (that’s the official title apparently): 


  • 3 long multicolor note packs
  • 3 short multicolor note packs
  • 2 different color pens 
Sticky Notes by CBCInked

Break out your action steps on the notes. There may be 3-5 different notes that are going at one time because each one has a different time in which it is due. Some of the tasks that you write on one may lead to another! 

  • The first note is for large to-dos that may take months. 
  • The second is for the medium-sized tasks that can be handled in weeks. 
  • The third is for the small daily tasks you need to get the large to-dos done, daily. 

Create checkboxes for the action items on each list, I know it sounds silly, but try it. Or get a fancy notepad that has checkboxes on it! 

Sticky note system

As you work through each task, you can check them off individually. There is something that happens mentally to your brain when you manually check something off your list. It helps you feel worth and achievement for your day – no matter how small the task. 

When the note is almost full, transfer the remaining checkboxes to a new note. I call this the waterfall technique, it allows you to see what you accomplished that day and what the overflow is. It is a scoring technique for how productive you were for the day and how much you have left to do. 

There is a reason I don’t cross things out, and rather use a checkbox style and that’s simply because it looks prettier.

To recap, I create checkboxes with large, medium and small tasks. Check them off as they are being completed and consolidate lists accordingly. Evaluate what was completed and what is left to do. 

PRO TIP: Don’t let your older sticky notes get piled up on your desk! Consolidate and throw away those old ones – that also feels good! 

Personal Sticky Notes for Success

The beautiful thing about the Sticky Notes for Success System is that it doesn’t have to be JUST for work. You can incorporate this system into your personal life too – because you may need a little organization in that area. 

Here are a few other ways you can use the sticky note system for your personal gain: 

  • Ideas – jot down your amazing ideas on a sticky note, even if you can’t achieve them right then. You can even create an entire board of these “idea” notes and challenge yourself to complete them.
  • Quotes – these are fun as you come across things that mean something to you – write them down! Share these quotes in places you will see them to help you remember how it made you feel.  
  • Communication – it doesn’t have to stop with just YOU! Share other sticky notes with your friends and family. There is nothing like a little note to make someone’s day.  
  • Personal self-talk – as you know I am a fan of affirmations (hence creating Artfirmations) and that sometimes you need a little pep talk – with yourself!
Sticky notes for personal help

CBCInked Wrap Up: Sticky Notes for Success System 

The important thing to learn is that you are learning ways to be more productive. You are also learning ways to get things off of your mind.

Don’t get mad at yourself if you haven’t checked everything off your list. I’ve been working hard at being more productive in my life. I launched the Marketing in a Box course and had to stay on top of my game!

I hope this system has helped you to do more, be better and stay happier! What types of things do you do to stay productive? I’d love to know!




Marketing in a Box Ebook by CBCInked
Download the Marketing in a Box ebook for free training, templates and resources to grow your brand.

Marketing in a Box to Grow Your Brand

Introducing Marketing in a Box! I’m so excited for this.

I’ve been an artist for many years of my life. I’ve also been a marketer for many, many years.

Personally, I went through the struggle of marketing my art. I created it and just waited for it to be famous.

That’s why I created Marketing in a Box.

It’s a downloadable course that teaches you how to market yourself, your product or your service. The course is broken down into easy to consume articles, tutorials, videos and walk-throughs. It’s affordable and can be used as a marketing guide to train other members of your team.

I wanted to share my marketing magic with the world in the hopes that we can promote positively.

Your brand deserves to be shared. That’s why Marketing in a Box was created. Easy marketing training on your own time. Check out this #MarketinginaBox course by CBCInked!

Marketing in a Box CBCInked

How this whole Marketing in a Box thing works

It really is that simple. Marketing in a box. Your inbox. Marketing training sent right to your inbox. You’ll want this course if you are:

  • struggling with brand awareness
  • struggling with social media management
  • struggling with your blog
  • struggling with hosting a webinar
  • struggling with website optimization
  • struggling with SEO
  • struggling with partnerships

If that sounds like you, head over to Marketing on CBCInked and take a look at the Marketing in a Box courses available. Currently, there are two available for download:

Digital Marketing in a Box. Digital marketing training techniques, templates and resources to grow your agency.

Content Marketing in a Box. Content marketing training, tips, guides and strategies to build your brand.

How does it all work?

It’s easy. After confirmed purchase, you will be emailed a link with the option to open in Google docs, or be emailed a download for desktop. It’s that simple!

There is a step by step instructional guide inside, explaining what each piece of course content means. Learn on your own time, on your own terms. No subscriptions, no hidden feeds. One purchase, one course – with a lot of training!

Read, listen or watch! Choose your own training adventure.

Content Marketing in a Box by CBCinked

Content Marketing in a Box

Ready to start blogging with purpose?

Content marketing is a proven strategy will help build brand awareness and increase lead generation. If you need a strategy, a calendar and tips on partnerships, this course is for you.

Content marketing training, templates and resources to grow your agency. This course includes the following:

  • Complete Guide to Blogging
  • Free Blog Software Tools
  • Search Engine Optimization
  • Influencer Link Building 101
  • Complete Content Calendar
  • Blogging Guidelines Template
  • Call To Action Creations
  • Guest Post Guidelines Template

This Content Marketing in a Box course is a culmination of over 12 years of digital marketing experience. These templates, guides and tips are proven marketing strategies that will grow you or your agency.

Using this method, I have gone from sketchbook doodling to selling my art in high-volume boutiques in Atlanta. Creating content on my blog, I have formed partnerships with agencies using my artwork on Amazon. Through this content strategy, I have scheduled hundreds of commissioned art pieces.

This content training works.

Digital marketing in a box course by cbcinked

Digital Marketing in a Box

Marketing is the heart of any business strategy.

Doing it correctly, is what matters most. Marketing has evolved and changed over the last 12 years and I have compiled all of my knowledge into this training course for you. The tips, tools and techniques you will learn are proven strategies for growth online.

The Digital Marketing in a Box course contains marketing training, templates and resources to grow your agency.

Digital Marketing in a Box includes the following courses:

  • Website Lead Generation Guide 
  • Social Media Marketing 
  • Social Media Calendar 
  • Content Creation & Marketing 
  • Content Marketing Calendar
  • Email Marketing 
  • SEO Link Building Steps
  • Virtual Event Planning & Promotion
  • Build a Webinar in a Box
  • Affiliate Marketing & Monetization
  • Marketing Plan Printable
Marketing in a Box freebies

Bonus: You get access to CBCInked discounts included in each course! Save on website hosting, design tools, marketing help and more.

Understanding how to market yourself should be easy. This Marketing in a Box course is easy to digest where you learn on your own terms. #MarketinginaBox

CBCInked Wrap Up: Get Marketing in a Box

I’ve been working hard on this course and it brings me great joy to officially launch it to the world.

I hope this course helps many people across the globe feel empowered to market their brand with hope. We could all use a little hope.

Since you are following along on my journey, I thought I would offer you a friends and family discount. Use BLOGFRIENDS10 for 10% off the course at check out!

Get the Marketing in a Box course now!

Know someone that could use Marketing in a Box? Sharing is caring! Pass it along my friend and good things will come back to you. 🙂




Marketing in a Box Ebook by CBCInked
Download the Marketing in a Box ebook for free training, templates and resources to grow your brand.

How to Overcome Virtual Fatigue (2020)

It’s funny. If you would have said to me ten years ago that in 2020 I would be saying the words “virtual fatigue” I would have laughed right out loud.

I mean come on, are we really tired because we can’t go anywhere or do anything? Do you know how silly that really is?

Here’s the cold, hard truth, folks. We can’t get mad because things are CHANGING. We are always mad about something – whether it be viruses, injustice or Jar Jar Binks, we have to start letting some things go.

If you are experiencing #virtualfatigue, you may be doing the whole virtual thing wrong! Here’s my it-sort-of-works attempt at overcoming virtual fatigue in a social distanced world – @CBCInked

Caylin Zoom

Transitioning Social to Virtual

A lot of us fight change. I get it. I do too, at first.

If we learn to pivot alongside change instead of going against the grain, it may help us to accept the changes that are happening. If you are a Bruce Lee fan, you know you are supposed to “be water, my friend” – but what does that mean?

Being like water means you literally take shape to your environment. If you have pivoted from online conferences to virtual meetings, so be it. Let it in! Try and make it the best because without this option, you would really be alone.

I know it’s not like the real thing – meeting someone in real life is irreplaceable. I get that. I miss my peeps and want to hug all of them tightly. However, if you had to choose to never see them again or at least see them virtually to laugh with – what would you choose?

Give the social side of virtual a chance! Don’t just book a meeting with work – book a happy hour with friends! The team at GoWP put together a “Virtual Happiness Hour” on Fridays at 3 PM ET in the Niche Agency Owners Facebook Group and I look forward to it every week! Some Fridays, its the reason I get up and get ready…

My advice? Act like it’s a party! Get dressed up, set up your camera, get your light going, get some good vibes in and chill with your peeps. Hey, it’s better than nothin’! And I bet that you will be happy to “see” them regardless if it’s in person after it’s all over. You’ll say, well that was fun.

Mix in social with professional!

overcome virtual fatigue

Association Mindset: Virtual vs Meetings

The mindset behind virtual is that those of us who have been working remotely for years have had the “dread” of having to go on meetings. Since we associate virtual with work meetings, it automatically shines a negative light on it. We have to change our mindset so that the virtual events become a positive thing too.

I’m lucky because I actually enjoy my meetings at my job! I’m also “anti” virtual fatigue because I worked remotely for 6 years before the pandemic. I was used to virtual everything.

I’ve learned that the mindset should shift from dread to excitement.

You should take a break from the constant workflow (close those tabs!) to see the people that bring you joy everyday, if even for a moment. Your meetings should be filled with positive wins, challenges to overcome together and laughter to get you through. If your “meetings” don’t have these qualities, it’s time to look for a new job.

Are you registering for events you are ACTUALLY excited to go to? I sign myself up for events outside of work just so that I can have some fun!

Change the mindset from negative to positive and put your ALL into your meetings or virtual events. Always come with your A-Game, looking sharp and contribute something positive to the conversation. Be the light that shines in the Zoom room!

And then book your happy hour after.


Change your Schedule: Social and Professional

Another way to overcome virtual fatigue is to mix up your calendar a bit. If you truly are tired of meeting online, you may be doing it wrong!

Calendar checks are important for downtime and unplugging. If you are going from one event to the next, you don’t even have time to NOT be virtual! Give yourself days in between events where you can be yourself and get your work done.

Make yourself some goals to NOT have too many events in one day, week or month. Each event does need to be something that is meaningful, can help you grow or help you with your own relationships (self care 101!).

Change up the calendar and stop blaming the virtual event.

CBCInked Wrap Up: Beat the Virtual Fatigue

Anything can happen. I am learning to roll with the punches. I hate to tell you this but we may be in for a long haul of virtual events, meetings, doctor appointments, happy hours and maybe even funerals.

Who knows! You most likely will have to get on the virtual bandwagon and hang on tight! My advice is to take it slow, sign up for what you want, change your mindset and make some time for Zoom fun.

Here’s a recap:

  • Mix in social and professional to the virtual flow.
  • Change your mindset from dread to excitement by being present on your virtual events.
  • Let your virtual meeting or event BE the reason you get up and get ready that day.
  • Change up your calendar and take breaks from the virtual world.

What things do you do to overcome virtual fatigue? I’d love to hear your thoughts! Shoot me a message or reach out to me!

You got this!



Marketing in a Box Ebook by CBCInked
Download the Marketing in a Box ebook for free marketing training, templates and resources for your agency.

CBCInked Saves your Social Media Webcast

Introducing a fun new webinar-podcast mashup: CBCInked Saves your Social Media Webcast!

These Webcasts were my idea to get a positive concept out into the world about how to be on social media without drowning in the mix.

Just shoot me your email, get the video download link and enjoy the free marketing training on your own time. No need to put it in your calendar, it’s available when you need it. So here we go – a Social Media Webcast is born!

And, it’s free and always will be.

free marketing training

The Story Behind the Social Media Webcast Scenes

It’s time to grow your online identity with a little help from your friends.

As an artist, I struggled for years with getting my “art out there”. If you’re an artist, you know the struggle is real. I had the pleasure of being a digital marketer and my art was something I did as a creative outlet. I learned first hand all the ins and outs of marketing – and failing along the way.

The good news is that every time you fail – you learn. You get up and grow.

So, I took a lot of what I learned and applied it to my own art. If you don’t know, I create Artfirmations, they are artistic affirmations created for daily wellness. I also provide custom art by commission and have done so many pieces over the years I lost count. I wasn’t ready to let my art die or worse yet – wait to die to get famous. I wanted a way to get my art out there in a positive light.

Also – shout out to Dr. Sarah Porray of Soul Blessed Healing – she helped me to get this whole thing off the ground.

In this video, you will get a short introduction to me, CBCInked and the journey I am on to help you. I also share what these Webcasts will entail and the new things to come in the marketing world.

What You’ll learn in this Webcast

Get ready! You will learn a lot in 18 minutes or less.

First, these Webcasts are for those that are looking to increase brand awareness, build a solid social media identity and grow their business. These webcasts are meant to be delivered free, on your time and in bite-size learnable pieces to swallow.

My intention is to help you without overwhelming you!

Here’s what you’ll learn (without spoiling all the good parts):

  • How to get in the marketing mindset with a simple daily checklist
  • How to set your intentions and goals so that they are achievable
  • How to set up your social media profiles (and which ones to be on!)
  • Tips on building a loyal following
  • The best tools to use for social media and automation
  • Learn the rules of Influencer marketing and what not to do
  • Hear some posting tips for growth and more!

If this sounds like something you need, get your free Webcast here! And if you aren’t sure what this is all about, connect with me!

Connect with Caylin White online

CBCInked Wrap Up: Webcasts and More Coming Soon!

I just want to say a huge thank you to those that have been a part of my journey thus far. I couldn’t have done this without the loving support of my family, friends and fans. It is such an honor to be among such inspiring people daily.

The reason I am doing this is because I want to help you grow in a positive way!

I have some special news to share with you that I hope you will enjoy. I am launching a new course that will be available soon. Introducing…. (drum roll please) ?

Marketing in a Box CBCInked

Marketing in a Box. Your inbox.

There will be two courses available – here’s a sneak peek.

Content marketing training, templates and resources to grow your agency.

Includes: Complete Guide to Blogging ? Free Blog Software Tools ? Search Engine Optimization ? Influencer Link Building 101 ? Complete Content Calendar? Blogging Guidelines Template ? Call To Action Creations ? Guest Post Guidelines Template

Digital marketing training, templates and resources to grow your agency.

Includes: Website Lead Generation Guide ? Social Media Marketing ? Social Media Calendar Template ? Content Creation & Marketing ? Content Marketing Calendar? Email Marketing Templates ? SEO Link Building Steps? Build a Webinar in a Box? Virtual Event Plan and Promotion? Affiliate Marketing & Monetization

The best part is you learn on your own time. You will get access to free marketing templates and guides that you can dig into on your own. Get on the pre-launch email list when you download the latest Webcast!

Until then, keep going. It’s easy to give up during these times but keep your marketing game strong.

You got this!



Not sure how this whole thing works? Start small. Download the free eBook and get a sneak peak of Marketing in a Box (spoiler alert: there are free templates to copy):

Learn how to market your agency with the Marketing in a Box eBook.
Here’s a peek at what’s included in the exclusive Marketing in a Box course! 
Free templates for email marketing, social media calendar creation and content marketing resources to kick start your blog.

How Leaving Life for 3 Weeks Brought me Back

Burnt out? Thinking about leaving life?

Yeah, so is the whole world. It’s the end of summer in 2020. The whole world has been on fire for months without any sign of it going out any time soon. Burnt out seems to be the nice way of putting it.

Here’s what I did. I left my life for three weeks in order to bring myself back. I’ve never done anything like this before – leaving my schedule, my routine…my bed.

I learned some things that may help you at this time of your pandemic – I mean your life.

Just go

Here’s what’s going to happen when you start to plan to leave for three weeks.

You’re going to have a mini freak out, stress about what needs to be done, and probably fight with your significant other.

You’re going to wake up in the middle of the night and say OH NO THE PLANTS. Yep, those plants are going to be fine. Unless they die. That’s still okay.

I talked myself out of it about 30 times. It’s easier than you think! My advice would be to turn off the media and get it in the books. If you’ve told your family you’re coming, it’s locked in.

So, I left my life for three weeks and went to sunny Florida to spend time with my family.

Here’s what I did – the good, bad and the ragey:

  • I planned hardcore – coordinated with neighbors, lawn care workers, vets and my family to make this happen. It takes a village to leave one.
  • I cleaned the house pretty much all day every day – more for my energy than to actually have a clean house.
  • I over packed like a crazy person. I packed WAY too much but it made me feel better so I will probably do it again.
  • I fought with my significant other about dates, schedules, cars, dogs, and literally anything and everything because we were both stressed about leaving. It’s inevitable but somehow helps because you get the rage out.
  • I prepared everything – the car, the dog, the backyard, the kitchen, the garbage, the tech, the mailbox, literally everything. Make a list, that helped me. It felt awesome to crumple it up when I left.
  • I didn’t read the news. Turn it all off. It will try to instill fear in you and make you feel like you need to stay put. Shut that down.
  • I just went without overthinking it. Yeah right, I TOTALLY overthought everything. But I went.

Just go. Get in the car and go. Get gas first, but just go.

Make things happen mug - CBCInked

Let go of the schedule

So if you’re anything like me, you love a good schedule.

Here is what you have to do when you leave your little schedule behind. You have to let it go. You can’t have the schedule when you are outside of your regularly scheduled program. The place is different. The people are different. It’s…amazing.

At first it will be hard to change up the routine. Don’t fight it.

Your color coded calendars will be there when you get back. Try to just roll with it and see what happens. Take away the control of the calendar, if only for a moment.

You will still have to follow through with your responsibilities. Still work, clean, exercise and keep your self care schedule going. Just try the non-plan plan and you will still get it done. Trust me.

I am amazed at how much I got done outside of my schedule. I would say I was MORE productive because I was happier.

Also, my Mom and my sister always make me laugh and I found I was so much happier just to be around them. Laughter really is the best medicine.

Beach jumps with Caylin and Nicole

Let in something new

One of the best things about leaving your life is the opportunity to let in something new.

This can take on many shapes! Letting in new people, new experiences, new schedules can all be very cathartic during this time. Being open to new opportunities and taking chances that you wouldn’t normally take if you were at home is huge.

It’s trips like these that can help you take on a new perspective about your life. You can learn new things about yourself and your thresholds – so seize that opportunity! Cherish every moment you have with your loved ones – seriously. It’s a crazy time and anything can happen so be sure to let it all in.

The goal of the trip is to help you. Remember that!

CBCInked Wrap Up: Results of Leaving my Life for Three Weeks

My advice is to take a break.

It doesn’t have to be for three weeks, but take a break. When I got back to reality things were easier to deal with. Sure I was sad that the vacation was over, but it was good to feel tired. I felt so happy that I shared memories, had some laughs and took pictures to last a lifetime!

When I got back it was easier to focus. My work felt easy, my mind felt lighter. I saw my productivity increase and my mood lighten. I treated other people better including myself. I found that I was able to handle things better.

Even though you do go back, it’s important to take a beat. Removing yourself from the everyday routine is healthy for your mind, body and spirit.

Need more help dealing with the global pandemic or just life in general right now? I wrote these two articles to help:

10 Steps to Help Deal With a Global Pandemic

5 Quick Tips to Deal with Mental Strain (COVID-19)

Thanks for reading about my journey. Have you taken a break and saw results? I want to hear all about it. Reach out to me any time. And just go. Seriously.

You got this!



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Twitter Marketing: Your Growth Campaign for 2020 and Beyond

Twitter marketing is a beast. Let’s face it.

You can’t live with it and you can’t live without it, am I right? It’s like being in a relationship with the internet.

So, I’ve been in a relationship with Twitter going on 5 years. I’ve watched it grow, evolve and slowly but surely – in a 140 characters or less – take over the world. If you are on it, you know what I mean.

If you’re looking to master the art of the Tweet, it’s time to learn a little about it’s history, it’s future and it’s impact on your business. It’s a huge platform that isn’t going anywhere, so if you want to grow, you’re going to have to accept the little blue bird into your social network.

Let’s talk Twitter.

Twitter Basics

What is Twitter and why does it matter?

Wikipedia defines it as an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Who really defines things with Wiki anymore? Are we even sure we trust it?

Twitter, to me, is a tumbling newsfeed that has short snippets of info that can start threads of conversation all over the world. You can share comments, links, images and retweet them as well. It’s FAST. It’s like if Facebook were shortened and sped up.

The important thing you need to know about Twitter is that it’s run by Jack Dorsey and who knows which side of things he is on. You need to follow the right people, understand that the newsfeed “trending tweets” are hashtag based and that you have a voice. Make it a good one.

Twitter login

Here ya go – this is the beginning of Twitter. They make it seem as easy as 1-2-3. It’s a bit more complicated than that though.

Twitter Marketing

When you get on the Twitter campaign, it’s hard to slow down! When you truly understand the power of building relationships in shorter sentences, it impacts how you do everything.

Let’s talk about marketing yourself or your agency on Twitter. It’s a slow process, so don’t get too excited about it happening overnight. Take it slow and learn the right path for you.

  • Start by setting up your profile nicely. Here are a few awesome profiles to follow by Greatist to check out for reference.
  • Follow like-minded, collaborative or potential partners on Twitter first. 😉 Check out their profiles and content.
  • Follow trending hashtags of topics you enjoy.
  • Create Twitter Lists of people you’d like to collaborate with. Thanks, Sprout Social for the awesome breakdown!
  • Tweet often! 4x a day is recommended here, folks. That’s why you need a sweet tool like Buffer or Hootsuite to get you automated.
  • Join the conversation (but be nice!) by jumping in on threads.
  • Retweet (read reshare) other people’s Tweets 10% of the time.
  • Pin your tweets about fun events, news or discounts to the top of your profile for more (and longer) engagement.
  • Join Twitter chats (thanks Raven!) for conversations centralized in a certain topic scheduled at a certain time. Join in enough and you might just get invited to be included in one!

It’s sort of a lot of work. Which is why people hire marketing managers (like me) to take on the full weight of the Tweets – amongst other social media profiles.

If you need some help, that’s what I do. I’m here for you. In fact, I wrote a little eBook that might help you not feel so overwhelmed by it all. It’s free – give it a read.

Marketing in a Box EBook
Download the Marketing in a Box ebook for free marketing training, templates and resources for your agency. 

Twitter Do’s and Don’ts

Before you Tweet, think about who it will reach, how it will sound and how it will impact yourself or your brand.

Tweet with your best face (or typing hand) forward – as a human. Nothing more, nothing less. Don’t pass judgment, be evil or fall into the dark threads. Be authentic and nice, please!

Note: there are a lot of negative vibes on Twitter. You are going to have to do the filter noise technique I taught you because you can easily get swept away by the negativity. Be sure to unfollow just as much as you follow when necessary.

  • Do: Represent your brand with passion in a non-salesy way.
  • Don’t: Push sales every Tweet.
  • Do: Tweet consistently about various topics, not just yourself.
  • Don’t: Post only about yourself every Tweet.
  • Do: Retweet and support others.
  • Don’t: Retweet someone only to promote yourself.
  • Do: Follow trending hashtags and share your expert advice where necessary.
  • Don’t: Hop into threads that you don’t have expertise on and share your opinion.
  • Do: Research all news sources prior to Tweeting
  • Don’t: Tweet something you haven’t read and don’t actually support (or is fake news)
  • Do: Stay positive, consistent and true to your brand.
  • Don’t: Be negative, absent or fake to your brand.
  • Do: Share your Twitter social profiles on your website, content and in your newsletter.
  • Don’t: Forget to share your Twitter profile everywhere.

It’s easy! Treat Twitter how you would want to be treated. Tweet out of a place of love, not hate.

CBCInked Wrap Up: Twitter Growth Campaign

You ready to tackle the beast that is Twitter?

It’s a lot, I know. Don’t worry, take it one Tweet at a time. If you are ready to take the first step, get your Twitter account ready and start your tweeting engines. If you have a Twitter account and it needs some resurrection, I’m here for you! Marketing is a full time job, believe I know – it’s mine.

Twitter doesn’t have to be hard. Think of it as a conversation starter.

You got this!



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