2020 Year in Review: CBCInked

Caylin White CBCInked

It’s safe to say that it’s been a year. Like, it’s been a year.

When the thought came to me to put together a 2020 year in review for CBCInked, it felt overwhelming. But it also felt so great to look back at all that I’ve accomplished.

When you’re caught up in the moment, you may not realize all the good you’ve done. You can stumble, give up hope, get knocked down and get back up time and time again. It’s important to address your challenges, recognize your growth and celebrate your wins.

2020 was the year of ultimate rebirth.

I’m going to review all that has happened in my little CBCInked world, and beyond.

I rebranded myself

You ever wake up and hate EVERYTHING? Yep, that happened with my CBCInked brand.

For years I had been creating a brand without really creating it. I didn’t have a logo, I didn’t have an LLC, I didn’t have a “real” website. Then I had the brilliant idea to use my art AS my brand and just went with it.

I created all of my branding from actual scratch – watercolors, alcohol inks, paper, and ink. The real deal. And the new branding came alive and I am happy to add it to my 2020 year in review!

CBCInked is a reminder that you can wake up one day and become something completely different. It’s never too late to become someone new.

I wrote my first eBook

I took the plunge as a digital marketer and decided to write my very own eBook. I had written a few for client’s in the past and it seemed like the logical next step if I wanted to launch a service ( more on that soon).

So, the Marketing in a Box eBook was born! I would be lying to you if I didn’t say that it was SO much fun. I loved every minute of the creative side! With tools like Canva and Google Presentation, it was all just customizing templates. But in a super CBCInked way.

My goal for the Marketing in a Box eBook was to help other people that have been in my position. A struggling “artist” that wants to get their name out there and be recognized as talent. You need to market yourself to do that!

Marketing in a Box by CBCInked

I launched my first service

Since I had made the eBook and people were actually downloading it, I thought – welp, I better actually make the Marketing in a Box course!

I’ve always wanted a digestible marketing course that didn’t confuse me or make me purchase things. YouTube was a nightmare for digital marketers because everyone was trying to sell themselves there…so I sat down and created a downloadable file with all the things you need to know to market yourself in an easy way.

It was a lot of fun! And then I realized, I would have to market that….


I partnered with new clients

Since this year was the year of virtual connection, the partnerships I made will be lasting. We bonded during a pandemic and nothing can touch that.

I made three new partners this year and I am so honored to be a part of their tribe! Here are my new partners that I am proud to be supporting:

What an honor to support these artists on their journey – whether it be in the art form or the wellness form. Good people are my favorite.

Not only that but I was able to meet new people to star on THEIR podcasts! How fun. I was featured on the following podcasts:

Speaking of podcasts…

I launched a podcast

This may be my favorite thing that came out of 2020.

I literally launched a podcast with my best friend. It’s the ultimate dream come true. I get to schedule a time with one of my favorite people and talk about deep feels and comedy reels? C’MON!

Here it is! The Deep Feels and Comedy Reels podcast – enjoy!

We have been talking about this for a while now, but Sarah and I have a lot to say when it comes to emotions. We figured we would put our laughable way of dealing with it out into the world in the hopes it may actually help someone.

So far we have one episode (yes, we are working on the audio) and we have the next one coming soon!

K Squared Boutique with CBCInked

I created recurring revenue with my art

One of my favorite partners is K Squared Artisan Boutique right here in Georgia.

I met Kesha Darji as an art teacher and supervisor at a private school in Alpharetta. She radiates joy and good energy, so I’m not surprised she started K Squared where local artists showcase one of a kind art (with her best friend, Katie – none the less!).

We connected on Instagram and I’ve been selling my Artfirmations at K Squared in Northpoint and Marietta for over a year now! Every month I will get a notification that my art sold and it makes my heart very, very happy.

I redesigned my website

My husband (the amazing Bear) offered me a seat on his WordPress hosting plan and I migrated my website all by myself. Props to GoDaddy for the smooth transition and ultimate customer support there.

This prompted me to ask myself, do I really even like my website? Turns out, I didn’t. So, I took the plunge and redesigned it with a whole new theme! Web designers know, that’s a leap. Every blog, landing page, CTA and form was redesigned from scratch by your girl.

I redesigned my website ON MY OWN.

It’s not the best website, but it’s sweet and to the point. In a year I will probably hate it and start over but that’s the life, baby. I am happy to add it to my 2020 year in review as a part of my rebirth as an artist.

I got through a pandemic

Yeah, that happened.

I am not going to focus my entire energy in this article on the fact that I made it through a global pandemic, but I did. I DID IT. Those of you that are with me understand that is a tiny but mighty feat. I could have named this – 2020 Year in Review: dumpster fire.

As we grow in the new year, I want to say that I’ve learned quite a lot about myself (some that I still need to work on. I also learned that I am a survivor! I truly have a passion to help people and that will always win.

Don’t get me wrong, I had to leave my life for three weeks to get myself back…but I did it. We all did. Clap yourself on the back! I bet I know what got you through it. Love.

As you know…love wins, every time.

Artfirmation: Love Wins

CBCInked Wrap Up: 2020 a year in review

Thanks for taking the time to read my 2020 year in review of adventures! There were a lot of losses, a lot of wins and a lot to learn from.

Take a moment and reflect back on the year, but only look at the accomplishments! Give yourself credit that you are strong and can get through what life throughs at you.

Next year, my goal is to forge new paths with digital art, create new lasting partnerships and become the best, healthiest me yet. I can do it.

If you’d like to share your story on my blog, guest posts are now open! Reach out to me about fun partnerships in 2021.

You got this!



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Published by cbcinked

Marketing Magician, Influencer outreach specialist, energy enthusiast, sales girl, avid artist, life lover, public relations guru, marketing genius, recruiting angel, organic life-seeker, sandwich connoisseur, organizer of chaos, amateur life coach, semi-professional gamer, smile generator, sunshine sucker, and lover of all things creative.

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