Twitter marketing is a beast. Let’s face it.
You can’t live with it and you can’t live without it, am I right? It’s like being in a relationship with the internet.
So, I’ve been in a relationship with Twitter going on 5 years. I’ve watched it grow, evolve and slowly but surely – in a 140 characters or less – take over the world. If you are on it, you know what I mean.
If you’re looking to master the art of the Tweet, it’s time to learn a little about it’s history, it’s future and it’s impact on your business. It’s a huge platform that isn’t going anywhere, so if you want to grow, you’re going to have to accept the little blue bird into your social network.
Let’s talk Twitter.
What is Twitter and why does it matter?
Wikipedia defines it as an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Who really defines things with Wiki anymore? Are we even sure we trust it?
Twitter, to me, is a tumbling newsfeed that has short snippets of info that can start threads of conversation all over the world. You can share comments, links, images and retweet them as well. It’s FAST. It’s like if Facebook were shortened and sped up.
The important thing you need to know about Twitter is that it’s run by Jack Dorsey and who knows which side of things he is on. You need to follow the right people, understand that the newsfeed “trending tweets” are hashtag based and that you have a voice. Make it a good one.
Here ya go – this is the beginning of Twitter. They make it seem as easy as 1-2-3. It’s a bit more complicated than that though.
When you get on the Twitter campaign, it’s hard to slow down! When you truly understand the power of building relationships in shorter sentences, it impacts how you do everything.
Let’s talk about marketing yourself or your agency on Twitter. It’s a slow process, so don’t get too excited about it happening overnight. Take it slow and learn the right path for you.
- Start by setting up your profile nicely. Here are a few awesome profiles to follow by Greatist to check out for reference.
- Follow like-minded, collaborative or potential partners on Twitter first. 😉 Check out their profiles and content.
- Follow trending hashtags of topics you enjoy.
- Create Twitter Lists of people you’d like to collaborate with. Thanks, Sprout Social for the awesome breakdown!
- Tweet often! 4x a day is recommended here, folks. That’s why you need a sweet tool like Buffer or Hootsuite to get you automated.
- Join the conversation (but be nice!) by jumping in on threads.
- Retweet (read reshare) other people’s Tweets 10% of the time.
- Pin your tweets about fun events, news or discounts to the top of your profile for more (and longer) engagement.
- Join Twitter chats (thanks Raven!) for conversations centralized in a certain topic scheduled at a certain time. Join in enough and you might just get invited to be included in one!
It’s sort of a lot of work. Which is why people hire marketing managers (like me) to take on the full weight of the Tweets – amongst other social media profiles.
If you need some help, that’s what I do. I’m here for you. In fact, I wrote a little eBook that might help you not feel so overwhelmed by it all. It’s free – give it a read.
Twitter Do’s and Don’ts
Before you Tweet, think about who it will reach, how it will sound and how it will impact yourself or your brand.
Tweet with your best face (or typing hand) forward – as a human. Nothing more, nothing less. Don’t pass judgment, be evil or fall into the dark threads. Be authentic and nice, please!
Note: there are a lot of negative vibes on Twitter. You are going to have to do the filter noise technique I taught you because you can easily get swept away by the negativity. Be sure to unfollow just as much as you follow when necessary.
- Do: Represent your brand with passion in a non-salesy way.
- Don’t: Push sales every Tweet.
- Do: Tweet consistently about various topics, not just yourself.
- Don’t: Post only about yourself every Tweet.
- Do: Retweet and support others.
- Don’t: Retweet someone only to promote yourself.
- Do: Follow trending hashtags and share your expert advice where necessary.
- Don’t: Hop into threads that you don’t have expertise on and share your opinion.
- Do: Research all news sources prior to Tweeting
- Don’t: Tweet something you haven’t read and don’t actually support (or is fake news)
- Do: Stay positive, consistent and true to your brand.
- Don’t: Be negative, absent or fake to your brand.
- Do: Share your Twitter social profiles on your website, content and in your newsletter.
- Don’t: Forget to share your Twitter profile everywhere.
It’s easy! Treat Twitter how you would want to be treated. Tweet out of a place of love, not hate.
CBCInked Wrap Up: Twitter Growth Campaign
You ready to tackle the beast that is Twitter?
It’s a lot, I know. Don’t worry, take it one Tweet at a time. If you are ready to take the first step, get your Twitter account ready and start your tweeting engines. If you have a Twitter account and it needs some resurrection, I’m here for you! Marketing is a full time job, believe I know – it’s mine.
Twitter doesn’t have to be hard. Think of it as a conversation starter.
You got this!